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Bookies Corner: Fractious Eurovision is the spark to reignite entertainment markets

May 21, 2021

A year after its postponement, the Eurovision Finals return this Saturday (22 May), with European broadcasters anticipating a record-breaking audience for Europe’s live international pop contest. SBC gets the lowdown on what may well be the bookies most difficult market to price, factoring live contestants’ performances, controversial judging, cultural bias and as always Europe’s conflicting political relationships. _________________________ SBC: Following …

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