Despite the rising use of mobile devices to place bets in recent years, a report by SoftSwiss has found that the value of bets placed via desktop users far outweighs those placed on handheld devices. In a report by the SoftSwiss sportsbook, data has shown that bet sum share is “three times that of mobile devices”. However, this figure changes …
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Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences
Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …
Read More »Global Reviews – Mobile vs Desktop conversion breakdown
In August 2016, Global Reviews asked 400 consumers to research and select the best online casino site to best suit their needs. These consumers were split into two groups: desktop and mobile. The purpose of this research is to define how well a company converts customers from brand recall through to final consideration and highlights the steps in the process …
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