National Lottery operator Camelot Group has launched the ‘lottery’s largest-ever brand campaign’– a summer-long, fully integrated multi-channel push to remind players that they’re supporting Team GB and ParalympicsGB athletes in Tokyo every time they play a National Lottery game. Adverts for the campaign will run across TV, Radio, Digital and high-impact OOH, as well as on all owned National Lottery channels and in 44,000 National …
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