Tag Archives: David Wigglesworth

Sky Bet to ‘centre its purpose’ in new fan-focused brand repositioning

SBC News Sky Bet to ‘centre its purpose’ in new fan-focused brand repositioning

Sky Bet has redesigned its platform as part of a new campaign to demonstrate its commitment to football fans. ‘For the fans’ was created in partnership with Grey London, which became the operator’s creative agency in March last year, and was tasked with developing its long-term strategic brand platform. Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, highlighted …

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