SBC News Voice of the Sports Betting Industry
Ladbrokes has unveiled legendary champion jockey and TV personality Frankie Dettori as its new brand ambassador. Popular sporting figure Dettori will become the face of Ladbrokes new marketing and brand initiatives. Ladbrokes marketing stated that it wanted to fully integrate Dettori’s unique character and personality within its brand. The operator is aiming to create a distinct ambassador partnership with higher …
Read More »Ladbrokes aims for high coverage with Frankie Dettori as new brand ambassador
