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Optimove acquires AI top dog Graphyte

July 13, 2022

Optimove has acquired automated personalisation studio Graphyte, with a view of bolstering the personalisation and machine learning capacities of its CRM marketing platform for igaming and sports betting. Founded by former Ladbrokes engineer Damian Evans in 2018, Graphyte is a London-based engineering studio that has specialised in building customised real-time personalisation tools for industry incumbents. Since its establishment, Graphyte has …

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