Tag Archives: CXO

Maxymiser Casestudy – Paddy Power: How CXO technology can make online optimisation less of a gamble

SBC News Maxymiser Casestudy - Paddy Power: How CXO technology can make online optimisation less of a gamble

There are few business sectors where web content changes as frequently as online gambling. In the age of in-play betting, not only are odds updated in real time, but customers’ chances of winning big can often boil down to them placing their bets within fractions of a second. It’s a fast-paced industry and, as innovation continues to transform the world …

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