Tag Archives: CRM

It’s two years since Phil Parry became CEO at Iforium, and he hopes that 2015 will see the firm’s Gameflex and Wagerflex solutions taken up by more operators than ever before. What has your company and its services and operations learned from 2014? 2014 proved a year of rapid progression and growth for Iforium. It saw Iforium expand the team, …

Caesars Entertainment UK has re-launched its Player Rewards loyalty programme and partnered with Gaming Rewards to create a new and exciting range of rewards for their UK customers.  Featuring a mix of physical and digital rewards, the catalogue is designed to appeal to players of all levels. The agreement is for a multi phased programme that will continue to develop …

FIFA has found an unlikely ally ahead of tomorrow’s Colombia v Uruguay encounter. Amidst Bitgate, Betfair will rebrand across all platforms to show its support for the ban imposed on embattled star striker Luis Suarez. The betting exchange said it encourages the “thrill, excitement and fair play of sport” and will be calling itself Bitefair. The rebrand went live today and …

BettorRetail frontman David McMorrow, former marketing guru at William Hill and Ladbrokes, discusses with SBC’s David Kelly how loyalty cards and gaming machines have energised retailers, although difficulties remain. How has Odds On!-Ladbrokes’ loyalty reward programme, changed the retail betting industry? Odds On! was the first betting loyalty card on the high street and was launched back in 2008. While …

With ICE 2014 Expo less than one week away, SBC catches with Cherry Group’s Head of CRM Ismael Diagne to discuss CRM strategies and big data issues affecting the igaming sector. Ismael Diagne will be speaking at Ice 2014 on CRM strategies and will be sitting on the guest panel with regards to Big Data affects in igaming.   SBC: …