Tag Archives: CRM

London Baby Sponsor Profile: Iforium

It’s two years since Phil Parry became CEO at Iforium, and he hopes that 2015 will see the firm’s Gameflex and Wagerflex solutions taken up by more operators than ever before. What has your company and its services and operations learned from 2014? 2014 proved a year of rapid progression and growth for Iforium. It saw Iforium expand the team, …

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EIG Berlin Notes – Betfred CRM Case Study

Session Overview Michelle Livingstone Betfred CRM Manager presents the EIG Berlin audience with an overview of Betfred’s unique Customer retention and communication strategies. Livingstone sheds insight on handling customers between traditional and mobile verticals, what key data and player trends Betfred are looking to evaluate and expose. Livingstone further talks about changing strategies and values when assessing customer journey Session …

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Betfair becomes Bitefair in wake of Suarez ban

FIFA has found an unlikely ally ahead of tomorrow’s Colombia v Uruguay encounter. Amidst Bitgate, Betfair will rebrand across all platforms to show its support for the ban imposed on embattled star striker Luis Suarez. The betting exchange said it encourages the “thrill, excitement and fair play of sport” and will be calling itself Bitefair. The rebrand went live today and …

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David McMorrow: The changing face of the betting shop

BettorRetail frontman David McMorrow, former marketing guru at William Hill and Ladbrokes, discusses with SBC’s David Kelly how loyalty cards and gaming machines have energised retailers, although difficulties remain. How has Odds On!-Ladbrokes’ loyalty reward programme, changed the retail betting industry? Odds On! was the first betting loyalty card on the high street and was launched back in 2008. While …

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