June 24, 2015
Data released this morning by social media analytics and insights firm Crimson Hexagon reveals how the bookies faired on social media at this year’s Royal Ascot (16-20 June). Bookmaker Coral came out on top with 36% share of voice on social media platforms; followed by Betfair with 31%, Paddy Power with 14%, William Hill 11% and Ladbrokes with 9%. Royal Ascot 2015 …
Read More »March 20, 2015
Leading bookmaker Coral achieved the highest share of voice on social media versus competitors during the notoriously competitive Cheltenham Festival, the biggest and most important week of the year for UK betting operators. Using the leading social media data analytics platform Crimson Hexagon, Coral have identified that they achieved a 28% share of voice, compared with 16% for Betfair, the …
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