Tag Archives: COVID-19

Boris Johnson supports UK and Ireland joint 2030 World Cup bid

Prime Minister Boris Johnson has backed the UK and Ireland’s proposed bid to jointly host the 2030 FIFA World Cup, pledging £2.8 million to the cause, which is expected to be confirmed at tomorrow’s Budget. The football associations of England, Scotland, Wales and Northern Ireland came together to put together a proposal to host the 2030 edition of the World …

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Premier League to air live games via broadcast partners until fans return

The Premier League has confirmed an extension to its agreement with respective broadcast partners to show the remainder of the 2020/21 season in the UK until supporters can safely return to stadiums. Primary rights holders Sky Sports and BT Sport will continue to show the majority of matches, whilst streaming platform Amazon and the BBC will carry additional games. “The Premier …

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Horse Racing Ireland launches mobile app through PTI Digital collaboration

Horse Racing Ireland (HRI) has announced that it will launch a new mobile application, assisted by digital and data consultancy PTI Digital. The creation of the app is part of HRI’s wider digital vision that will deliver growth and revenue for the business, enhance race day experience, engage key audiences and meet wider HRI strategic objectives.  In March last year, …

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How can influencer marketers educate audiences in the IPL?

As influencer marketing becomes a commonplace strategy in the Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising. Parimatch, a firm that teamed up with MMA icon Conor McGregor in 2019, is one such company that places a strong emphasis on …

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Esports is having its big moment, but will it last? 

Esports is having its big moment, but will it last? 

Esports has been a big topic of conversation in recent years, but what actually is it? For betting operators, there are basically two types of esports; hardcore video game competition such as CSGO, Dota, League of Legends etc. And sport replacement, or so called crisis content, which includes FIFA, NBA2k, and Ice Hockey. Prior to the COVID pandemic, sport replacement …

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Superb Q4 sees bet-at-home upgrade 2020 earnings

DACH markets betting group bet-at-home AG has revised its full-year 2020 results after company management recorded a ‘supremely positive’ Q4 trading period. Updating investors, the Frankfurt Xetra betting group has anticipated that its expected EBITDA range will be delivered above the €30 million mark – a significant increase on its previous range of €23-27 million. bet-at-home has improved its full-year …

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Racing in Ireland remains behind closed doors, as doubts cast over Cheltenham

Racing in Ireland will continue without spectators after the Irish Government introduced new, stricter measures to prevent the spread of COVID-19 earlier today. The sport has been staged behind closed doors since its resumption on 8 June and the Government confirmed on its official website that protocols will remain in place to protect racegoers. Elite sports, horse racing, greyhound racing, …

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Parimatch’s Tatyana Davydova discusses Employer of the Year Award

Earlier this month,  Parimatch received the prestigious Employer of the Year Award at the annual SBC Awards. In an exclusive interview with SBC, Parimatch’s Chief Talent Officer Tatyana Davydova, discussed the award and the firm’s employee culture. Congratulations on being named the Employer of the Year. Can you tell us what this award means for Parimatch? For us, this award …

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March to April 2020 in Review: Betting tackles its Covid trauma

March to April 2020 in Review: Betting tackles its Covid trauma

SBC recounts the traumatic months of March and April 2020, as the deadly coronavirus spread across Europe, leading to nationwide lockdowns and the cancellation of sports fixtures across the world. SBC – COVID-19 shocks signal that 2020 will be no ordinary year… As COVID-19 triggered what has been described as an ‘unprecedented’ situation, the betting industry was forced to enact …

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UK Gambling Commission reports online growth amid tightening restrictions

Close up of online mobile betting

The UK Gambling Commission has reported significant growth in the online market, after releasing new figures for the period between the months of March and October. Statistics demonstrated how the COVID-19 pandemic has affected betting trends in Britain, encompassing both online and in-person gambling activity, with data provided by Licensed Betting Operators (LBOs) from Britain’s high streets. The online market …

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