Tag Archives: cookies

Assaf Dor: Getting ahead of Chrome’s third party cookies overhaul

Cellxpert Tokipot

As Google prepares to introduce some drastic changes to its Chrome browser, Cellxpert CEO Assaf Dor looks at how these updates will impact the future of affiliate and performance marketing. Until recently, the online advertising landscape has relied heavily on third party cookies to track user behaviour and conversions across the web. However, with the upcoming update to the Google …

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