Tag Archives: Conservatives

Keir Adams, SBTech: Pricing betting’s most unpredictable market

pricing

Bookmakers will have their political credentials put under the spotlight once again, as the UK prepares for a general election on Thursday 12 December. Following year-on-year political upsets since 2015, Keir Adams, Head of UK Sports at SBTech, spoke to SBC News about pricing betting’s most unpredictable market. SBC: How do you price an election? And how do you price in …

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