The main goal for introducing a legalised sports betting framework across India is to protect the end user, said Sportradar’s William Howie, who stressed that regulated operators have a responsibility to ensure that their offering is more engaging than that of the grey market. Howie, Head of Premium Cricket at Sportradar, spoke as part of a cricket-focused panel at this …
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BOSE Digital: Betting searches for its new collaborative approach with football
Sponsorship works as a mutually beneficial funding mechanism between betting companies and football. However, if such partnerships are outlawed, new paths must be discovered for co-operation in the future. That was the general consensus during a panel titled Funding of Football on day one of Betting on Sports Europe – Digital 2020. Moderated by CMS Partner David Zeffman, the panel …
Read More »Russell Yershon: Fan engagement is vital during crisis times
Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers. Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …
Read More »6 of the Best: Connecting Brands’ Russell Yershon
In this week’s 6 of the Best we hear from Connecting Brands’ Director Russell Yershon, who tells us about a plethora of sporting delights and a classic Stephen King movie adaptation all while sampling the delights of a luxurious Indian Ocean island. Best Holiday I’ve been lucky enough to go on a few great holidays but the one where I …
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