The Advertising Standards Authority (ASA) has ordered Hillside Sports – the registered name of bet365 – to avoid using ‘a person or character’ with appeal to under-18s after investigating a Twitter advert by the company. bet365 had prompted a video advert posted on the Sky Sports Premier League’s Twitter account which featured then Arsenal midfielder Granit Xhaka. Text in the …
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The Committee on Advertising Practice (CAP) has made two amendments to two sections of its code around lottery advertising, focusing on product promotion to under-25s. Specific wording around certain advertising caveats has been updated, although CAP has stressed that the changes have been made to provide more clarity to companies which also do not impact advertising policy and practice. Clarification …
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The Advertising Standards Authority (ASA) has warned Ladbrokes over an advert featuring social media personality Jake Paul after his boxing match against Tommy Fury. Ladbrokes had posted a tweet prior to the fight in February 2023 featuring an opinion poll and the question ‘So, we’ve got to ask the question… What’s next for Jake Paul? Vote here now’. Twitter followers …
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The Advertising Standards Authority (ASA) has ruled in favour of bet365 regarding a tweet from the bookmaker featuring professional boxer Chris Eubank Jr. bet365’s tweet ahead of Eubank’s clash against Liam Smith at the Manchester Arena on 21 January 2023 was examined to determine if it would have a strong appeal to young people. The tweet in question read “It’s …
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BetVictor has been ordered to remove a Facebook advert by the Advertising Standards Authority (ASA) for breaching Committee on Advertising Practice (CAP) guidelines. The post in question featured an image of two FC Barcelona players, Jordi Alba and Sergio Busquets, with a caption stating ‘“Who is the most underrated player at the club you support?’, featuring the BetVictor logo. As …
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The Advertising Standards Authority (ASA) has ordered Ladbrokes to remove a tweet after the bookmaker was found to have violated Committee on Advertising Practice (CAP) rules. In October 2022, the Entain sports betting brand published a tweet featuring a reel of Premier League footballers Philippe Coutinho, Jesse Lingard and Kalidou Koulibaly. The prominent footballers were pictured alongside text reading “Can …
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The Advertising Standards Authority (ASA) has outlined more stringent restrictions on gambling advertising, as well as limitations on influencer marketing, in order to safeguard young consumers. Publishing the annual report into advertising viewership in 2021, the ASA and Committee on Advertising Practices (CAP) revealed that children’s exposure to gambling commercials had fallen by just over a third, whilst alcohol ad …
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