Tag Archives: Clive Russell

Education process needed to drive increased Rugby Union betting

rugby

All of the panelists on the rugby focused session at Betting on Sports agreed that there is an ‘education process’ needed to drive more betting activity for the sport. Nick Bentley, Senior Editor for Opta, said that there is a “lack of insight into what’s available in rugby and what data is out there to power the different channels for betting”. …

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#bofcon2017 – Exploring marketing value outside of the Premier League

deal - Copyright: andreypopov / 123RF Stock Photo

Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, …

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BOF Blog – Getting Active! How to maximise football partnerships and sponsorship

Having heard in session 1 of BOF, that cash in hand marketing attitudes are no longer valuable. Morning Session 2 looks at how to maximise coverage and attach effective measurements on betting sponsorship/partnerships. A panel consisting of industry marketing and sponsorship insiders, sets out how to plan and execute effective partnership values that can garner global brand reach. Session Panel …

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