October 13, 2014
Ladbrokes Retail management is planning to test artificial turf and “scent atmosphere” to select high street stores as the bookmaker aims to differentiate its retail division from competitors. Ladbrokes will look to recreate the feeling of the old fashioned football terraces in-store. Ladbrokes is working on its in-store ambiance project with commercial design agency Fitch London. The changes will look …
Read More »June 26, 2014
Ladbrokes is set to introduce new digital and experiential features to all its UK retail stores, as the operator looks to revamp its high street offering for 2015. According to UK marketing news source – Marketing Week, Ladbrokes has been consulted by retail design agency FITCH London, with a view to differentiate itself from its retail betting competitors. The new …
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