A potential tie-up between Norges Sjakkforbund (NSF) – Norway’s Chess Federation – and online bookmaker Unibet may turn into a political showdown for multiple national stakeholders. Norwegian media reports that NSF has been approached by Kindred Group Plc’s flagship sportsbook property Unibet, offering the federation a NOK 50 million (€5m) partnership – Norwegian Chess’ biggest ever sponsorship. Reacting to the news, …
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Unibet expects big returns from chess revival
Supporting its sponsorship of the FIDE World Chess Championship held at The College London (9-28 November), Unibet details that it will cater the most comprehensive chess markets inventory for its customers. This August, Unibet marketing confirmed that it had become the first betting operator to sponsor a FIDE championship as Norwegian chess master Magnus Carlsen faces American challenger Fabiano Caruana over a 12-round …
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