Team SBC joined the thousands who flocked to horse racing’s place of worship last week thanks to an invitation to the Cheltenham Festival Ladies Day courtesy of gentlemen bookmakers Star Sports. Headed up by the irrepressible Ben Keith, Star Sports has carved a reputation as a high end bookmaker with pitches at some of the biggest racecourses, including Cheltenham. The …
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Mixed bag for Channel 4’s Cheltenham coverage
Viewing figures for this year’s Cheltenham Festival may have dropped by 4% to an average of 804,000, but the audience share was actually up by 1.5%. Channel 4 Racing was also able to take some comfort from its Gold Cup figures, as the Friday programme peaked at 1.53m, marginally up on last year’s 1.48m. A Channel 4 spokesman told The …
Read More »Bookies Fund Wi-Fi at Cheltenham
UK Bookmakers have donated a vast sum of money in order to improve the Wi-Fi network at the historic Cheltenham Racecourse. The group consisting of Coral, BetVictor, Ladbrokes, William Hill, Paddy Power and bet365, have donated to the racecourse management in order to improve mobile access and connection for punters at the Cheltenham Festival. In previous race years certain areas …
Read More »Coral To Live Stream Cheltenham Festival Preview
UK bookmaker Coral is to live stream a Cheltenham Festival preview evening for the first time to its thousands of online customers. A panel chaired by Channel 4 Racing presenter, Nick Luck, will provide insight and tips on all 27 races during a two hour webcast from 7pm on Sunday 9th March to help Festival fans make their selections. Luck will be …
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