William Hill is embarking on its biggest ever marketing campaign for a racing event, as it prepares to take a record 10,000 bets per minute at peak times during next week’s Cheltenham Festival. Central to the campaign is a commitment to never being beaten on price at the festival. They will offer a record number of betting markets and expect to …
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BetVictor announces development to Lengthen The Odds offering
BetVictor have announced an exciting development to its popular, in-house developed, ‘Lengthen The Odds’ offering. The new facility enhances the customer experience by enabling customers to pick their price on every horse in every UK race. With ‘Lengthen The Odds’, punters can choose up to fifteen prices on every horse in every race, meaning odds-on favourites are a thing of the past in UK Racing. …
Read More »The #SupportOurJockeys Racing Post charity campaign launches at Cheltenham
Racing Post’s charity campaign was launched on Friday afternoon with the unveiling of a giant saddle cloth at Cheltenham racecourse. The campaign titled #SupportOurJockeys is promoting the causes of the Injured Jockeys Fund (IJF) and Irish Injured Jockeys (IIJ). Ruby Walsh, Chairman of the Irish Injured Jockeys Fund Ltd and winner of last year’s Racing Post Arkle on Un De …
Read More »Hello Madam? Paddy Power releases spoof complaint ads with Kayvan Novak
Kayvan Novak, the star of Fonejacker and Facejacker, has teamed up with Paddy Power to feature in a new series of adverts for the bookmaker. Novak plays the role of head of complaints for the betting operator which has a reputation for touting controversy and has received extensive complaints in the past. Thanks to its Oscar Pistorius ‘It’s Oscar Time’ advert, …
Read More »Will Sky Bet be the next to gain authorised betting partner status?
It is being reported that Sky Bet is to be announced as the latest bookmaker to sign up for authorised betting partner status with British horseracing. This is a somewhat exclusive status and should it go ahead the operator will join Betfair, bet365, BetVictor and 32Red as an APB. This is in addition to a number of smaller companies. The primary benefit …
Read More »Tipster Challenge Results – bettingexpert take the lead
It was the most dramatic week yet in the Tipster Challenge, as the Guests and bettingexpert swapped places in 1st and 3rd. Ed Nicholson of Unibet could only manage a single 6/5 winner, whereas Stephen Harris was bang on form picking 3 winners, including the 7/1 Slidecheck in the final race at 5:05. On the face of it Timeform had a good …
Read More »Stephen Harris – bettingexpert: Cheltenham Festival
We’re into the month of March, and the Cheltenham Festival is nearly upon us. So it was only right that we caught up with the resident horse racing guru at bettingexpert, Stephen Harris. We asked him how he feels about Cheltenham, how easy (or difficult) it is to pick a race winner, and how confident he is feeling about his …
Read More »188BET announces new Horse Racing Charter
This weekend online bookmaker 188BET is launching its commitment to all horse racing punters, with the 188BET Horse Racing Charter. 188BET is ramping up its horse racing offering ahead of the Cheltenham Festival, with several customer-focused promises and guarantees, further building on service improvements since the end of 2015. The bookie intends that the charter always ensures they go above and …
Read More »Ryanair replaces Ladbrokes as Cheltenham Festival World Hurdle sponsor
After a decade of sponsorship it has been announced that Ladbrokes will be replaced as the sponsors of the World Hurdle at next month’s Cheltenham Festival. Ryanair has been announced as the replacement sponsor, the airline is already a backer of the Grade One race on day three of the Festival. The Authorised Betting Partner scheme was introduced by racing in November …
Read More »Tipster Challenge at Musselburgh – Full house for Oscar Lateen
It was two wins apiece last week for our tipsters at Carlisle, as Michael Shinners of Sky Bet collected 9.50 points to move the team of Guests on to the shoulder of SBC News atop the leaderboard. This week we are at Musselburgh for what promises to be another exciting day of racing. We will be taking on regular tipsters …
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