Tag Archives: Cheltenham 2020

Government and racing face criticism for Cheltenham 2020 go-ahead 

UK racing is facing a media and political backlash for its decision to host the 2020 Cheltenham Festival in early March, as COVID-19 cases began to spread across the country. At Monday’s ‘UK Coronavirus Briefing’, Angela McLean – the government’s deputy Chief Medical Advisor – stated that an inquiry should be held post-lockdown on the ‘epidemiological consequences’ of UK sports maintaining …

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Countdown to Cheltenham: Star Sports on why they ‘do not bet on an opinion’

The Countdown to Cheltenham is almost over, and with only a few hours until the prestigious Jumps event gets underway, jockeys are already saddling up for The Sky Bet Supreme Novices’ Hurdle Race. We spoke with Ben Keith, Founder of Star Sports, and Head of PR Luke Tarr to discuss how they are getting ready for the event both on and …

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Paddy Power turns to Crouchy to deliver on Cheltenham’s tall orders

Paddy Power has set out to create its next Cheltenham Festival ‘viral moment’ after securing the services of Peter Crouch as its new brand ambassador. Seeking to gain the ‘highest coverage’ possible during a crucial Festival period for all bookmakers, Paddy Power has turned to the multi-talented former Premier League fan-favourite turned superstar podcaster Peter Crouch as its Cheltenham 2020 …

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Countdown to Cheltenham: Ladbrokes on why The Festival is ‘a huge battleground’ for betting promotions

With only one more day to go until Jump racing’s biggest event of the year, SBC has continued the Countdown to Cheltenham by quizzing Nicola McGeady, Head of PR at Ladbrokes. She outlined the top runners and riders to keep a close eye on, and explained why punters can expect an even bigger range of competing promotional offers. SBC: Three …

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Countdown to Cheltenham: William Hill believes ‘in traditional ante post betting in the lead up to the Festival’

With only two days left in the Countdown to Cheltenham, SBC has been speaking with the betting industry’s major operators on what to expect from the event. We spoke with Rupert Adams, International PR Manager at William Hill, who explained that the operator believes in ‘traditional ante post betting’ in the run up to the Festival, as it allows for …

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Countdown to Cheltenham: Geoff Banks labels ‘Wednesday wipeout’ as a figment of the imagination

With only three days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Geoff Banks of Geoff Banks Sports, we found out why he thinks the possibility of a Wednesday wipeout is a ‘figment of the imagination’, and why request-a-bets might not …

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Countdown to Cheltenham: Wednesday racecard ‘not a worry at the moment’ says BoyleSports

With only a few days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Leon Blanche, Head of Communications at BoyleSports, he explained why the Irish bookmaker has held off ‘on going Non Runner No Bet’, and how promotional offers are helping …

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Countdown to Cheltenham: Racing Post discusses getting ‘festival ready’

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has ramped up its pre-Festival campaign. Speaking to Head of Betting at Racing Post, Brian Morris, he told SBC how they’re getting Festival-ready, which runners and riders are worth keeping an eye on, and whether he thinks Al Boum Photo could retain his Gold …

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Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success.  Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …

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Countdown to Cheltenham: The Festival will have its highs and lows says Betway

With the Countdown to Cheltenham well underway, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking with Betway’s Head of Corporate Communications and PR Alan Alger, he revealed that sponsoring the Betway Champion Chase is a key asset for the operator, and suggested that Ballymoy could be worth backing …

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