Tag Archives: Cheltenham 2018

Adthena lauds Unibet’s Cheltenham search performance success

Adthena

Unibet was crowned search performance winner at Cheltenham 2018, pipping bet365 with a stunning final day showing supplemented by top ad positions throughout the festival and a frequency that was dialled up at key moments around the week’s biggest races. That’s according to data collected by Adthena, who determined Unibet as the overall winner both in terms of search performance and …

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Flexible Kambi platform drives major UI upgrade on LeoVegas

LeoVegas Championship

LeoVegas has overhauled the user interface (UI) on its sportsbook by using a new open API from Kambi, the operator’s sports betting supplier since its June 2016 launch. Kambi’s open APIs enable its customers to build on top of the sportsbook platform, affording them the key ability to innovate and differentiate in the market. LeoVegas has taken this “unique opportunity” …

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Matchbook extends offer to cover Grand National and Punchestown

Matchbook is extending its offer of 0% commission on all UK and Irish racing to 28th April, meaning punters can look forward to commission-free betting on both the Grand National and the Punchestown Festival next month. Neil Campbell, Matchbook’s Chief Marketing Officer, said: “We want to keep encouraging customers to move over to the Matchbook Betting Exchange. Those that did …

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bettingexpert picks out Paddy Power’s first day Cheltenham deal

Festival

Irish bookmaker Paddy Power has launched an “incredible offer for all small staking punters” to mark the first day of this year’s Cheltenham Festival (13-16 March). The offer, which stipulates that money will be given back as free bets on all each-way singles with stakes of £10 and under so long as the favourite is victorious, was just one of …

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Andrew Morgan: ICS – Leveraging content to maximise Cheltenham

Andrew Morgan, international manager and senior editor at Independent Content Services, suggests ways bookmakers can leverage content to get the jump on their rivals during and after the upcoming Cheltenham Festival. With the Cheltenham Festival just a few weeks away, sportsbook operators will be putting the finishing touches to their battle plans as they do their utmost to stand out …

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Battle of the bookies: Oddschecker launches second Cheltenham Tipping League

Oddschecker has launched the second consecutive Cheltenham Traders Tipping League, expanding this year’s tournament to 11 operators. Last year’s tournament was dominated by Coral, who ran out comprehensive winners with 141.5pts of profit, it meant that if you had staked £10 on each tip provided by the bookie, you would have ended the festival with £1415 profit. The odds comparison …

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Fine Pedigree… Matchbook announces Bryony Frost & Joseph O’Brien as ambassadors

Online betting exchange Matchbook (Matchbook.com) has further supported its ongoing 0% commission on racing wagers campaign, by announcing Joseph O’Brien and Bryony Frost as new brand ambassadors. In time for Cheltenham 2018, Matchbook marketing details that it has signed two of racing’s fast-rising stars, who will match the betting firm’s ‘ambitious trajectory’. Bryony Frost, 22, has been a revelation in her …

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Big on Racing… Matchbook goes Commission Free for Cheltenham 2018

Online betting exchange Matchbook, has removed all commissions on its racing market wagers as part of its Cheltenham Festival 2018 marketing drive. Having started the promotion on 9 February, Matchbook details that it has dropped its standard 1.5% commission rate on winning racing bets until 19 March. The betting exchange’s exclusive promotion will cover the upcoming Cheltenham Festival 2018 (Tuesday …

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