Tag Archives: Chad Yeomans

No lazy summer for bookmakers, as once again they are tasked with pricing a FIFA World Cup tournament. England travel to Australia and New Zealand as the tournament’s joint-favourites alongside Team USA. Can the Lionesses deliver World Cup glory in what is guaranteed to be the biggest-ever sporting event for women’s sport… __________________ SBC: Following the success of last year’s …

The Grand National – undeniably the biggest betting event of the year for UK and Irish bettors, captivating the interest of both seasoned and casual punters alike, and of course of major significance to the bookmakers. Following hot on the heels of the mixed-results Cheltenham Festival, which saw a combo of bookie-friendly results but also big customer wins, the 2023 …

The British racing scene, and by extension the country’s bookmakers, were stunned into silence by the news that iconic jockey Frankie Dettori will retire from the saddle in 2023. As British betslips look set to lose a familiar face after nearly 40 years on the racecourses, how important has the Italian maestro been for both racing and wagering, and who …

Less than a month in charge, is PM Liz Truss premiership over following a week of chaos? The past seven days have seen the Bank of England and IMF at loggerheads with The Treasury related to the UK’s economic strategy… As speculation mounts of buyer remorse among Conservative peers, does PM Liz have enough support and friends to lead the …

The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet.  A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …

Following PM Boris Johnson’s resignation, the Conservative Party has begun whittling down the field of leadership contenders to a final two candidates, as Britain’s next PM will be chosen by the Tory’s 200,000 party members.   Observing candidates party pledges and courtship of members’ votes, how have bookers priced a tribal and sadistic affair… SBC gets the bookies lowdown!  _________________ …

On Sunday, the Premier League will settle a season with more twists and turns than the WAGagatha Christie affair! With title, relegation and Euro places to be decided on the final day of play – SBC checks in on how bookmakers’ nerves are faring, pricing and predicting the curtain closer to the most vintage of football seasons… SBC: With the …

On Thursday, the UK electorate will decide the +4,500 councillor seats servicing Britain’s local constituencies. Media reports of a Conservative fallout as Party MPs are ready to blame Boris Johnson for a predicted heavy loss of councillor seats following his handling of the Partygate scandal. As for Labour, Thursday’s results will serve as a barometer of whether Keir Starmer can …

Katie Taylor’s massive collision with Amanda Serrano this weekend epitomises a period of monumental growth for women’s boxing.  Speaking with SBC, Chad Yeomans, Head of Communications and PR at Betway Group, discussed increased betting engagement with women’s boxing, but noted that more events such as Saturday’s clash are needed to boost the profile of the sport to continue this momentum. …

On Monday 28 March, Hollywood returns to the Dolby Theatre to celebrate the 94th Academy Awards. Kicking starting 2022’s entertainment markets, how have bookmakers factored the mass changing viewer habits disrupted by COVID-19 global lockdown?  Can bookmakers trust the critics and judges, as Award contenders point to movies that have been shunned by audiences…  SBC: Following 2-years hosted under lockdown …