“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value than if you segment the two.” That was the stance adopted by Lee Beirne, Head of SEO at Ladbrokes Coral, as he joined a panel at this week’s CasinoBeats Summit which asked – Is SEO becoming …
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SBC is connecting sports betting and igaming affiliate businesses from around the world with the launch of the Affiliate Leaders group. The new body provides a forum for affiliate marketing professionals to discuss the key issues influencing the future of the sector, share information, exchange ideas, and drive positive change through innovation. Some of the biggest names in the sector …
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CasinoBeats Summit is set to mark the return of in-person events with a comprehensive conference agenda that will deliver detailed insights into the major issues influencing the future of the international igaming industry. The event on 13-15 July 2021 will take place in an innovative integrated live and digital format, with an audience of 500 senior executives attending at the …
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SBC and the International Masters of Gaming Law (IMGL) have signed a deal to provide a programme of high-level content for SBC’s 2021 calendar of betting and gaming industry events. The partnership will see the respected IMGL Masterclasses held at a number of SBC events in 2021, including editions of the industry-leading SBC Digital series and the flagship events CasinoBeats …
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SBC Events has strengthened its conference team with the recruitment of Jonathan Whelan in the newly created role of Director of Conference Production. Whelan has 12 years experience in events, beginning his career with Terrapinn where he ran the firm’s gambling portfolio, including World Gaming Executive Summit, before relocating for a period in Singapore. Reporting into Managing Director Andrew McCarron, …
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SBC’s live events programme is set to make its much-anticipated return with the ‘CasinoBeats Summit 2021′ conference and exhibition at the InterContinental in St Julian’s, Malta on 13-15 July. The dedicated igaming industry event will take place in a special integrated live and online format, with a selection of senior executives and decision makers attending in person and a wider international audience joining …
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