Tag Archives: Cashback

Lewis Holland – DiscountIF – The Value Proposition

As customer acquisition costs increase, operators and media owners are finding consumer engagement and interest harder to achieve effectively . SBC caught up with  DiscountIF Founder & CEO Lewis Holland, who details the importance of communicating real value and opportunities to your targeted customer.  Combining a live event dynamic to its customer offers, start-up DiscountIF aims to be a leading discount portal …

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Simon Hilton – GamblingDeals.com – Effective Cashback for iGaming & Sports Betting

Cashback a popular incentive in the retail and commercial sectors has so far failed to take off in igaming and sports betting marketing. New affiliate portal GamblingDeals.com, aims to popularise the function solely for igaming operators with players receiving money back on their losses. This open rewards system will no doubt raise debate in igaming marketing circles. Team SBC caught …

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