Tag Archives: CAP

Industry urged to rethink esports advertising practices

UK bookmakers have been urged to rethink their advertising strategy with regards to displaying marketing inventory targeting esports events. A report commissioned by cross-party think-tank Demos and the Department of Management at the University of Bristol called for greater use of age verification tools to stop child audiences from engaging with betting-related content. Authors of ‘Biddable Youth’ detail that under-16 …

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ASA’s new guidelines set to protect problem gamblers

UK advertising regulators CAP and BCAP are ready to roll out new standards, set to come into force on 1 April, which will change the ways in which gambling operators can promote their products. The new advertising standards will prevent the display of online adverts for gambling products and services that uses data on consumer online interests and browsing behaviour …

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Mishcon de Reya: Navigating the industry’s ‘Enforcement Action’ plan

Leading international law firm Mishcon de Reya details in-depth insight and stakeholder advice on mitigating the industry’s upcoming ‘Enforcement Action’. Outlining precautions online incumbents should be taking/assessing to reduce the risk of a compliance assessment becoming a licence review. Document authored by:  Niki Stephens – Managing Associate, Mishcon de Reya LLP Nick Nocton– Partner, Mishcon de Reya LLP Matthew Hancock– Legal Director, Mishcon de Reya LLP ____________________ On …

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David Clifton: Licensing Expert – Time to start a constructive gambling marketing & advertising debate?

The UK Gambling Commission’s Programme Director for Consumer Protection & Empowerment, Ian Angus, has recently made a speech in which he called for “a proper and constructive debate about gambling marketing and advertising, including sponsorship arrangements in sport”. His speech included the following stark message to holders of operating licences granted by the Commission: “My advice to you is this: a storm is gathering, …

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CAP and BCAP issue ‘understanding normalisation’ guidelines

Copyright: zerbor / 123RF Stock Photo

The UK Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have joined forces, with an aim of clarifying practices that could potentially fall under the banner of normalisation. A frequent occupant of published documentation on industry advertising matters, the document aims to offer a clear differentiation between the promotion of gambling as a legitimately and …

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Rehab Bingo becomes Rosy Bingo after ASA ruling

IWG - Copyright: kjpargeter / 123RF Stock Photo

Broadway Gaming has made significant changes to one of its brands, after action was brought forward by the Advertising Standards Authority (ASA). Rehab Bingo has become Rosy Bingo following investigations by the advertising industry regulators into its website, www.rehabbingo.co.uk, and a paid for advert which appeared on Google when “rehabbingo” was searched for, and promptly stated “Join Official Rehab Bingo …

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David Clifton: Licensing Expert – What to do if you received “that letter”…

In my recent SBC News article “Be mindful of protecting children”, I commented on the Sunday Times article entitled “Cartoons lure kids to online gambling”,  published on 8 October. I had no knowledge that at the same time I was writing that, the Gambling Commission had joined forces with the Committee of Advertising Practice, the Advertising Standards Authority and the Remote …

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UK operators told to remove ‘child themed’ advertising inventory

UK regulatory and licensing stakeholders have sent a joint-letter to online gambling operators demanding that adverts ‘appealing to minors’ be ‘immediately removed’ from websites and active marketing inventory (media, affiliates and third parties). The joint-letter was published by the UK Gambling Commission (UKGC), and supported by UK advertising bodies the Committee of Advertising Practice (CAP) and The Advertising Standards Authority …

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David Clifton – Licensing Expert – The advertising & marketing standards of gambling

Most start-up businesses share a common expectation of commercial success. Whilst wholly admirable in terms of optimism, a danger nevertheless exists that this can on occasions border on misplaced over-confidence in what they perceive to be the inevitable consequence of their earnest endeavours, without there necessarily having been adequate advance focus on their advertising and marketing strategies. In the gambling …

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CAP forces Ladbrokes to pull Memphis campaign

Ladbrokes marketing has been forced to pull down an email campaign featuring Manchester United Dutch footballer Memphis Depay. Memphis Depay (22) image was used in a ‘Don’t Miss Out – Money Back’ email promotion by Ladbrokes. The UK Committee of Advertising Practice (CAP) branded the advertisement as ‘irresponsible’, since it featured an image of a athlete aged under 25 attached to …

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