Tag Archives: CAP

ASA: Gambling normalisation a predictable outcome of 2005’s liberalisation

UK advertising standards bodies have reiterated that the normalisation of gambling was a ‘predicted consequence’ of the 2005 Gambling Act.  In its submission to the DCMS consultation of the 2005 Gambling Act, the Advertising Standards Authority (ASA) said that its role was to “prevent gambling advertising that ‘normalises’ irresponsible or potentially harmful gambling behaviour”. The response saw the ASA document …

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CAP consultation places gambling content and messaging under the spotlight

The Committee of Advertising Practice (CAP) the body that governs UK Advertising Codes has launched a consultation aimed at strengthening its rules and guidance to better protect children (under-18s) and vulnerable audiences from gambling harms. Outlined as its key objective, CAP will update its codes to restrict the potential for gambling and lottery adverts to engage and adversely impact with …

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CAP sanctions esports marketing review in response to GambleAware concerns

The Committee of Advertising Practice (CAP) has started research assessing the dynamics attached to betting-related esports marketing across UK advertising channels. Updating industry and esports stakeholders, CAP explained that its research is being undertaken in response to safer gambling charity GambleAware’s recent publication on esports betting advertising being promoted through social media verticals. The standards agency explained that ‘comprehensive work’ …

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Industry urged to rethink esports advertising practices

UK bookmakers have been urged to rethink their advertising strategy with regards to displaying marketing inventory targeting esports events. A report commissioned by cross-party think-tank Demos and the Department of Management at the University of Bristol called for greater use of age verification tools to stop child audiences from engaging with betting-related content. Authors of ‘Biddable Youth’ detail that under-16 …

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ASA’s new guidelines set to protect problem gamblers

UK advertising regulators CAP and BCAP are ready to roll out new standards, set to come into force on 1 April, which will change the ways in which gambling operators can promote their products. The new advertising standards will prevent the display of online adverts for gambling products and services that uses data on consumer online interests and browsing behaviour …

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Mishcon de Reya: Navigating the industry’s ‘Enforcement Action’ plan

Leading international law firm Mishcon de Reya details in-depth insight and stakeholder advice on mitigating the industry’s upcoming ‘Enforcement Action’. Outlining precautions online incumbents should be taking/assessing to reduce the risk of a compliance assessment becoming a licence review. Document authored by:  Niki Stephens – Managing Associate, Mishcon de Reya LLP Nick Nocton– Partner, Mishcon de Reya LLP Matthew Hancock– Legal Director, Mishcon de Reya LLP ____________________ On …

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David Clifton: Licensing Expert – Time to start a constructive gambling marketing & advertising debate?

The UK Gambling Commission’s Programme Director for Consumer Protection & Empowerment, Ian Angus, has recently made a speech in which he called for “a proper and constructive debate about gambling marketing and advertising, including sponsorship arrangements in sport”. His speech included the following stark message to holders of operating licences granted by the Commission: “My advice to you is this: a storm is gathering, …

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CAP and BCAP issue ‘understanding normalisation’ guidelines

Copyright: zerbor / 123RF Stock Photo

The UK Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have joined forces, with an aim of clarifying practices that could potentially fall under the banner of normalisation. A frequent occupant of published documentation on industry advertising matters, the document aims to offer a clear differentiation between the promotion of gambling as a legitimately and …

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Rehab Bingo becomes Rosy Bingo after ASA ruling

IWG - Copyright: kjpargeter / 123RF Stock Photo

Broadway Gaming has made significant changes to one of its brands, after action was brought forward by the Advertising Standards Authority (ASA). Rehab Bingo has become Rosy Bingo following investigations by the advertising industry regulators into its website, www.rehabbingo.co.uk, and a paid for advert which appeared on Google when “rehabbingo” was searched for, and promptly stated “Join Official Rehab Bingo …

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David Clifton: Licensing Expert – What to do if you received “that letter”…

In my recent SBC News article “Be mindful of protecting children”, I commented on the Sunday Times article entitled “Cartoons lure kids to online gambling”,  published on 8 October. I had no knowledge that at the same time I was writing that, the Gambling Commission had joined forces with the Committee of Advertising Practice, the Advertising Standards Authority and the Remote …

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