Tag Archives: Camelot

National Lottery takes full coverage of ITV Saturday night primetime

The National Lottery has regained its terrestrial Saturday night primetime coverage, securing sponsorship of three back-to-back ITV shows. Beginning 19 December, the National Lottery will serve as headline sponsor of ITV1’s Saturday night roster of ‘The Masked Singer’, ‘The Voice UK’ and ‘Ant & Dec’s Saturday Night Takeaway’. The deal represents the first time ITV has allowed a single advertiser …

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Camelot fast tracks National Lottery +18 requirements

Camelot UK has stated that it aims to enforce +18 wagering across the National Lottery’s retail network and online platforms by April of next year. The National Lottery operator issued a response to yesterday’s formal announcement made by the DCMS regarding its wholesale review of UK gambling laws, in which it ensured the minimum age for purchasing National Lottery products …

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DCMS launches review of Gambling Act to find its new generational purpose

DCMS launches review of Gambling Act to find its new generational purpose

Oliver Dowden, Secretary of State for Digital, Culture, Media and Sport (DCMS), has confirmed that the review of the 2005 Gambling Act will be launched today. The review is expected to result in the biggest reform of UK gambling laws since the Blair government. Taking control of the review, DCMS has prioritised consumer safeguards, advertising standards, online protections and the …

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Nigel Railton comes under political fire over u-18 lottery ban

Camelot CEO Nigel Railton has been criticised for stating that it could take up to a year for the UK National Lottery operator to impose a nationwide under-18s ban on playing National Lottery products.   Speaking as part of a recent All-Party Parliamentary Groups (APPG) session, Railton disclosed that there are a series of ‘logistical challenges’ to enforcing such a measure, …

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Heritage Fund provides £50m in direct relief to UK heritage projects  

The National Lottery has revealed that its ‘Heritage Emergency Fund’ has provided £50 million in direct support to 950 organisations across the UK to help cope with the challenges of the COVID-19 pandemic. The Heritage Fund, the independent body charged with distributing National Lottery funds to UK heritage and cultural projects, has provided a breakdown of its £50 million ‘Emergency …

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UKGC launches fourth National Lottery licence competition

The UK Gambling Commission (UKGC) has this morning formally launched its competition to award the ‘fourth National Lottery operating licence‘. The current (third) GBP multi-billion contract serviced by Camelot Group will expire in 2023, as the UKGC and its advisory panel open its new concession to competitor proposals. Launching its competition, the UKGC underlined that it will award its licence …

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Camelot aims for ‘Big September’ supporting a high street recovery

Camelot Group has moved to revamp the September schedule of the National Lottery, seeking to boost the general public’s engagement with UK high street retailers helping them recover from lockdown.    Announced as its ‘Big September’ makeover, the National Lottery will host a further three ‘’Must be Won’ draws next month providing its retailers with further weekly millionaire draws to promote …

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Ministers expected to raise National Lottery age limit

In a move to curb gambling among teenagers, Government ministers are expected to raise the minimum age for the National Lottery to 18. The change, which will likely happen in 2023, could be implemented when the lottery licence comes up for renewal. As a result, it will prevent 16 and 17-year-olds from playing games online, purchasing scratch cards and buying …

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Camelot under fire for exploiting National Lottery age limits

Camelot Group, the operating company of the National Lottery, has faced media and political backlash following reports that 16 and 17-year-olds have spent £47 million on National Lottery games.  The Sunday Times accused Camelot of ‘exploiting a loophole’ in UK gambling laws, allowing children to wager on National Lottery instant-win products without any form of intervention.  Quoting ‘latest figures’, the …

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National Lottery reimagines ‘It Could be You’ for a new century

Camelot Group has launched the National Lottery’s new nationwide advertising campaign, repurposing its flagship main lottery draw tagline ‘It Could be You’. The campaign, which was developed by London creative agency Adam&Eve DDB, will see the National Lottery return to its original tagline launched in 1994. Debuting this June across terrestrial TV, radio and digital formats, the campaign will feature …

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