Tag Archives: Camelot

Camelot under fire for exploiting National Lottery age limits

Camelot Group, the operating company of the National Lottery, has faced media and political backlash following reports that 16 and 17-year-olds have spent £47 million on National Lottery games.  The Sunday Times accused Camelot of ‘exploiting a loophole’ in UK gambling laws, allowing children to wager on National Lottery instant-win products without any form of intervention.  Quoting ‘latest figures’, the …

Read More »

National Lottery reimagines ‘It Could be You’ for a new century

Camelot Group has launched the National Lottery’s new nationwide advertising campaign, repurposing its flagship main lottery draw tagline ‘It Could be You’. The campaign, which was developed by London creative agency Adam&Eve DDB, will see the National Lottery return to its original tagline launched in 1994. Debuting this June across terrestrial TV, radio and digital formats, the campaign will feature …

Read More »

Winning Post: Advertising kerfuffle paints a cynical picture

The betting and gaming industry has, undoubtedly, been tested when it comes to mitigating the impact of the coronavirus crisis both for its stakeholders and players. Regulus Partners begins the week by looking at the new guidance for operators issued by the UK Gambling Commission, the ban on advertising from BGC members and the pending return of UK horse racing …

Read More »

New look Intralot focuses on core business recovery

Intralot SPA has revitalised its strategic mandate to concentrate on the recovery of core business segments having stripped all non-essential assets from its business structure. The Athens-listed technology group detailed that it has completed a ‘year of transformations’ under the guidance of company founder Sokratis Kokkalis, publishing its full-year 2019 results. Tough 2019 trading saw Intralot’s headline ‘licensed operations’ unit record …

Read More »

National Lottery launches £600m direct impact fund for UK charities 

National Lottery operator Camelot Group has announced that it will further support UK charities operating through lockdown hardships by rolling out a ‘£600 million impact fund’.  Through its existing stakeholder network, the National Lottery will direct immediate funds to charities that have been impacted hardest by COVID-19 circumstances and further aims to support organisations supporting the most vulnerable UK communities …

Read More »

Camelot enters next phase of retail training initiative

Following a two-year research and development period, National Lottery operator Camelot has entered the next phase of its ‘Being A Responsible Retailer: Supporting Healthy Play’ retailer training. This next phase will offer Camelot retail partners access to face-to-face refresher training together with a new ‘Supporting Healthy Play’ leaflet outlining some key aspects of the training. Camelot’s Head of Corporate Responsibility, …

Read More »

Louise Hanlon joins Camelot as new corporate responsibility lead

Operator of the UK National Lottery Camelot has strengthened its corporate responsibility and sustainability division after confirming that Louise Hanlon has been appointed as its Deputy Head of Corporate Responsibility. The appointment comes as Camelot looks to further implement its social responsibility strategy throughout 2020. Camelot’s Head of Corporate Responsibility, Alison Gardner, celebrated the new appointment: “We are delighted to …

Read More »

Boris stabilises DCMS by maintaining Nicky Morgan as leader

Reshuffling his senior cabinet, Prime Minister Boris Johnson has surprised political observers by maintaining Nicky Morgan as the Secretary of the Department for Digital, Culture, Media & Sports (DCMS), despite Morgan having officially stood down as an MP. The merry-go-round of DCMS leadership appointments seemed certain to continue, as Morgan confirmed that she would not contest her Loughborough seat at …

Read More »

High stakes and drama anticipated for National Lottery 2020 tender

2020 will see a battle of titanic egos and high stakes take place, as the UK Gambling Commission (UKGC) launches its tender to operate the fourth National Lottery contract from 2023. Monitoring early developments, UK media has branded the National Lottery tender as one of 2020’s most intriguing business narratives, as incumbent Camelot defends its position against hostile competitors seeking …

Read More »

National Lottery launches new campaign celebrating 25-years of UK support

The National Lottery has launched its new UK-wide advertising campaign ‘The Magic Number’, celebrating its 25th Anniversary. Developed by London advertising agency Adam&eveDDB on behalf of Camelot UK, the campaign celebrates 25-years of the National Lottery supporting UK charities, social directives, sports development programmes, the arts, culture and heritage conservation. Having drawn its first lottery on 19 November 1994, the National …

Read More »