Tag Archives: Camelot

Camelot revamps National Lottery ‘retailer hub’

National Lottery operator Camelot has revamped its ‘retailer hub’ (www.tnlretailerhub.co.uk) adding new functionalities and tools to improve communication with its merchants. The relaunched hub has been optimised for all mobile verticals, allowing Camelot point-of-sale merchants to be better informed with news alerts, game/draw information, terms and conditions, promotions and updates on further upcoming National Lottery inventory. The hub will feature a …

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Government to review National Lottery Games ‘age-of-play’ rules

Mims Davies Secretary for Sports and Civil Society has confirmed that the UK government will launch a consultation reviewing proposals to increase the minimum age-of-play on National Lottery scratchcards and instant win games. The government opens its consultation, seeking advice on whether to raise the age-of-play from16-to-18 on some or all National Lottery syndicated games and products. The Consultation is …

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Retail remains largest sales channel for Camelot as sales jump 3.7%

Despite reporting significant growth in its digital operations, retail continues to be the largest sales channel for the UK National Lottery, with 75 per cent of sales coming via the in-store terminals. With over £5,373.3m of sales generated by the retail kiosks, retail has been a driving force for the continued success of Camelot – the UK National Lottery operator …

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Brand focused Camelot appoints Keith Moor as new marketing lead

UK National Lottery operator Camelot Group has confirmed the inbound appointment of Keith Moor as new Chief Marketing Officer (CMO). Moor is the current CMO of Santander UK and is expected to join Camelot’s executive leadership team from September 2019. The executive will be tasked with leading marketing strategy and media planning for the National Lottery, including the responsibility of …

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Camelot pushes ‘Set For Life’ with new nationwide campaign

Supporting the launch of its new ‘Set For Life’ draw based game, UK National Lottery operator Camelot has published its new multi-format advertising campaign ‘Make Every Month Amazing’. Entering 2019, Camelot’s executive team announced the launch of its new ‘annuity-prize’ game Set-for-Life (inbound for 15 March), which sees the National Lottery pay winners ‘£10,000 a month for a period of …

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UKGC seeks wide business input on National Lottery contract

Addressing an audience of executives at the ‘Media & Telecoms 2019 & Beyond’ event in London, UK Gambling Commission (UKGC) CEO Neil McArthur has urged media, technology, telecoms and publishing stakeholders to offer vital input on the next National Lottery licence. In 2019, the Department for Digital, Culture, Media & Sport (DCMS) working alongside the UKGC will launch the initial framework …

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Duncan Maylon departs as Camelot retail director

Duncan Maylon, retail director of Camelot UK, is to depart the company after nearly a decade to pursue the position of commercial director at Arla Foods. During his tenure at Camelot, Maylon helped grow National Lottery retail sales upwards of 15 per cent, with annual in-store sales totting up to over £5bn. Malyon said: “I’ve loved working at Camelot for …

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Camelot to launch annuity game ‘Set For Life’ inbound for March 2019

UK National Lottery operator Camelot has announced the upcoming launch of its brand new game – ‘Set For Life’ which will feature a top prize of £10,000 a month for a period of 30-years. The annuity prized game forms part Camelot’s new look portfolio, which has been developed to celebrate 25-years of the National Lottery this 2019. Tickets for ‘Set …

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National Lottery ads cleared by Advertising Standards Authority

Three advertisements for the National Lottery have been cleared of wrongdoing by the Advertising Standards Authority (ASA), as a number of complainants challenged whether they suggested that participation could be a solution to financial concerns. The trio, seen on television in September of this year, depicted the same advert in three different variants, those of 120 second, 60 second and …

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ASA cautions Camelot over location of advertisement

Camelot has been wrapped by the Advertising Standards Authority (ASA) after the UK lottery operator placed a scratchcard outside the entrance of a school. The ad in question featured an image of a rainbow scratch card with the text “Scratch and See … Top prize £50,000 Lucky Fortune … 7 CHANCES TO WIN! £2”. Issuing its response, Camelot outlined that …

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