Recent gambling developments in the Nordics have painted the region as a market that is currently undergoing a significant transformation accommodating new compliance measures and tougher supervision of licences, whilst individual governments revise market frameworks. As stands, Sweden, Denmark, Finland and Norway appear to be moving away from traditionally state-owned gambling monopolies in favour of privatised competition. Yet no guarantees …
Read More »Tag Archives: BOS Sweden
Sweden split on calls for the ‘moderation of gambling advertising’
Sweden’s Ministry of Finance has published a memorandum proposing that gambling advertising should be forced to carry a ‘moderation warning’, mirroring alcohol advertising. The amendment would take effect on 1 July 2022 if successfully implemented, and aims to ‘strengthen consumer protection’ by placing ‘higher demands’ on the production of responsible gambling advertising. Advising the government to amend “the requirement for …
Read More »bet365 issued SEK 1m penalty for taking bets on under-18 match
Spelinspektionen has handed ‘Hillside Sports’ , the registered company of bet365 Sweden, a SEK 1 million (€95,00) penalty for taking bets on an under-18s football match. The sanction was issued in relation to a Sodra Västergötlands Fotbollförbund (Swedish southern district League) training match between Kronängs IF vs Mariedals IK which was played on 28 March 2020. Reviewing matchday line-ups, Spelinspektionen …
Read More »SPER: Stronger guidance has helped Swedish players self-regulate on advertising
Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association, has published its first assessment of its marketing guidelines and code of conduct sanctioned last April to counter regulatory stakeholder concerns on industry advertising. Working in partnership with trade association counterpart BOS, SPER developed an action plan for its syndicated members, adhering to guidelines and standards on advertising. The sanctioned guidelines …
Read More »Gustaf Hoffstedt: BOS – Sweden faces new realities following first stage of re-regulation
Gustaf Hoffstedt, Secretary General of the Swedish Trade Association for Online Gambling (BOS), speaks to SBC on the early challenges and criticisms that a re-regulated Swedish market place has faced. _________________________ SBC: Gustaf, thanks for this interview. Leading BOS, can you detail your impressions on Sweden’s first quarter as a re-regulated online gambling marketplace? Gustaf Hoffstedt: The re-regulation has been a …
Read More »Advertising complaints brought against ‘bad actor’ Svenska Spel
Svenska Spel has been reported to the Swedish Broadcasting Review Board, for allegedly breaching new laws in relation to betting/gambling advertising standards. The broadcast complaint has been filed by Swedish online gambling trade body – Branschföreningen för Onlinespel (BOS), who states that Svenska Spel has failed to provide responsible gambling information in relation to its Triss, Keno and Lotto advertising …
Read More »