Industry platform and software developer EveryMatrix has announced the launch of its next-generation bonus system, which has gone live with client PlayFrank.com EveryMatrix development details that its new Unified Bonus System (UBS) ‘is a modular bonus system to create, manage and report on promotions for casino and sports products’ helping operators combine rewards programs and promotional content which are activated …
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Aleš Gornjec – Comtrade Gaming – Understanding business & the regulation of sports bonusing
From a platform provider to client perspective, Aleš Gornjec General Manager of Comtrade Gaming details that the industry has to rethink and re-understand its all-round strategy with regards to bonuses and player incentives. __________________________________ More than 8.5 million pages on Google are devoted to online gaming promotions, which means that there is both strategy and opportunity when focusing on this …
Read More »Operators charged over unfair bonus terms as CMA gets tough
The Competition and Markets Authority (CMA) is launching enforcement action against a number of online gambling operators suspected of breaking consumer law with their labyrinthine bonus terms and conditions. As part of an ongoing investigation, the CMA is acting because it believes people aren’t getting the deal they expect from sign-up promotions and operators are unfairly holding on to people’s money. The …
Read More »bettingexpert: How bookmakers’ bonuses are being used for the new season
Gavin Moore, regional manager at Better Collective – the operator of super affiliate bettingexpert.com, looks at how bookmakers are attracting punters ahead of the new football season. SBC: With the football season back in swing, how have bookmakers been gearing up? GM: It is clear to see that the bookmakers have been starved of a major football competition this summer, …
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