Tag Archives: Betting Hero

As sports bettors continue to become more sophisticated and have more and more  player-focused resources at their disposal, the need to foster acquisition and player loyalty through seamless customer journeys and unparalleled customer service is proving paramount.  SBC’s Affiliate Leaders recently sat down with Cassie Brickman, CEO of Betting Hero, ahead of her appearance at the Canadian Gaming Summit. Discussions …

The SBC Awards North America 2022 will see the biggest brands in sports betting and gaming compete for the top prizes, with BetMGM, Caesars, DraftKings, FanDuel, Penn Interactive, PointsBet, and Rush Street Interactive all making the shortlists announced today. The winners of the 27 operator, supplier, and affiliate categories will be announced in front of an audience of 600 senior …