As we approach the tenth month of this year, many of us are beginning to take stock of what has taken place in 2023. For LSports, it’s been a busy few months to say the least, with a new brand evolution, new products, acquisitions, events and partnerships all making the news this year. According to Yoav Ziv, Chief Revenue Officer …
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Ross Fruin, GridRival: is F1 the next driving force for betting engagement?
Formula 1 has cultivated a new youthful audience in the United States, but motorsport remains undervalued as a betting commodity, writes GridRival CEO and Founder Ross Fruin in the latest edition of SBC Leaders Magazine. Six years ago, the world’s most popular motorsport series found itself at a low ebb. After dominating on a global scale since the 1950s, Formula …
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