June 24, 2016
As England prepare for the Euro 2016 knock out stages and a potential showdown with penalty nemesis Germany, penalty legend Matt Le Tissier has taken on the infamous German Robokeeper in a short film to show England how to do it. Sky Bet’s Making Penalties Better campaign, created with Sports PR and marketing agency Heavyweight Sports, has run a series of videos throughout …
Read More »June 7, 2016
Sky Bet is launching a series of short films before and during Euro 2016 to help ensure Roy Hodgson’s England overcome the dreaded penalty shoot-outs. Created and distributed by strategic sports PR and sponsorship agency Heavyweight Sports, the #betterpenalties films featuring Matt Le Tissier will launch during this summer’s Euro 2016 tournament. In the first film English football’s best ever …
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