Tag Archives: Betinia

Soft2Bet: our gamification features combine innovation with modern technology

SBC News Soft2Bet: our gamification features combine innovation with modern technology

Gamification is more than a “nice-to-have”, it drives substantial revenues and enables igaming companies to keep up with technological advances, writes Yoel Zuckerberg, Chief Product Officer at Soft2Bet.  Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to …

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Soft2Bet extends Swedish reach with Betinia deal

SBC News Soft2Bet extends Swedish reach with Betinia deal

Sportsbook and casino platform provider Soft2Bet has extended its Swedish footprint after partnering with Betinia.  As a result of the new agreement, Betinia will benefit from access to Soft2Bet’s live sports and pre-match offering as well as its range of virtual betting products. Boris Chaikin, CEO at Soft2Bet, said: “With Soft2Bet already accustomed to the Swedish market, it feels like …

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Soft2Bet strengthens team with Hamza Afifi appointment

Soft2Bet strengthens team with Hamza Afifi appointment

Hamza Afifi, the former Head of Sales for SiGMA Group, has been selected as the new PR Director for Soft2Bet. In his new role, Afifi will take responsibility for promoting the supplier’s portfolio of operator brands, which includes the recently launched gamified sportsbook Betinia and the cabaret-inspired casino Winota. Commenting on the appointment, Soft2Bet CEO Boris Chaikin said: “A warm …

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Petar Penev: The outlook is bright for the Soft2Bet sportsbook

Penev

The jam-packed sports calendar for this summer including both Euro 2021 and (hopefully) the Olympic Games in Tokyo means the outlook for the short to medium term from a sports betting perspective is particularly positive, said Soft2Bet’s head of sportsbook Petar Penev. Despite the huge disruption inflicted on the sports world by coronavirus, which still leaves the successful staging of …

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