Tag Archives: Benfica

Genius Sports signs live data and analytics deal with Benfica

In an expansion of its Portuguese operations, Genius Sports has partnered with SL Benfica, covering live tracking data, analytics and enhanced broadcasting. The deal will see Genius’ Second Spectrum subsidiary provide tracking technology, machine learning and AI capabilities to provide ‘statistical insight’ into the team. Additionally, the company will also conduct a broadcast role for Benfica to bolster fan engagement …

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Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

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UEFA plans ‘Lisbon Final Eight’ to conclude 2019/2020 Champions League 

UEFA is set to ratify plans to complete the 2019/2020 Champions League by hosting a ‘Final Eight’ tournament held over 12-days in Lisbon this August. Reuters International has reported that the proposal is UEFA’s preferred option for completing its flagship tournament, which will be voted on tomorrow by UEFA’s executive committee.  European football’s governing body is reported to have ‘reached …

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InsiderSport: On The Ball – Bury, Bolton and Matthew McConaughey

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at the plight of Bury, the saving Bolton and MLS expansions. Austin lands Oscar-winning investor  Major League Soccer (MLS) expansion franchise Austin FC has unveiled academy award winning actor Matthew McConaughey as a minority owner. …

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SBC’s on the ball: The Bundesliga, Sunderland and Benfica

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the potential sale of Sunderland, a united front from the Football League and a new partnership for the English FA . ____________________ Football League clubs vote for transfer window change English Football League clubs …

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