Tag Archives: Ben ‘Noxville’ Steenhuisen

Bayes Esports: Challenges in marketing esports to the ‘traditional’ sports bettor

Ben ‘Noxville’ Steenhuisen (pictured right), Senior Software Architect at Bayes Esports, looks at the overlaps between esports and ‘traditional’ sports before assessing some of the key challenges companies face when marketing the concept of competitive video gaming to new demographics of bettors. For a long time the variety of sports available for traditional sports betting was a mostly stagnant pool. …

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Noxville and Niklas Weber, Bayes Esports: Is esports too young for betting?


Ben ‘Noxville’ Steenhuisen (pictured above, right), Senior Software Architect at Bayes Esports, and Niklas Weber, copywriter, takes a look at the three reasons why esports can transcend the stereotype of appealing to ‘younger’ bettors. The League of Legends World Championship 2021 (Worlds) has just ended. 16 teams from all across the world travelled to Iceland to compete for ultimate glory …

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