November 17, 2022
The esports space has gone through tremendous changes over the last five years, but what lies ahead in the next five? Ben ‘Noxville’ Steenhuisen (pictured, right), Senior Software Architect at Bayes Esports, looks into his crystal ball and offers his predictions as to what we can expect. Predicting how esports will look in six months is challenging, but looking forward …
Read More »April 21, 2022
Ben ‘Noxville’ Steenhuisen (pictured right), Senior Software Architect at Bayes Esports, looks at the overlaps between esports and ‘traditional’ sports before assessing some of the key challenges companies face when marketing the concept of competitive video gaming to new demographics of bettors. For a long time the variety of sports available for traditional sports betting was a mostly stagnant pool. …
Read More »November 30, 2021
Ben ‘Noxville’ Steenhuisen (pictured above, right), Senior Software Architect at Bayes Esports, and Niklas Weber, copywriter, takes a look at the three reasons why esports can transcend the stereotype of appealing to ‘younger’ bettors. The League of Legends World Championship 2021 (Worlds) has just ended. 16 teams from all across the world travelled to Iceland to compete for ultimate glory …
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