Tag Archives: BBC One

Camelot attributes Tokyo Games for ‘highest-ever’ first-half lottery sales

Camelot has revealed that its H1 National Lottery ticket sales for the 2021/22 financial year were its ‘highest-ever’, attributing its success to the brand’s connection to the Tokyo 2020 Olympic and Paralympic Games. Publishing an update this morning, the National Lottery operator announced ticket sales of £3,961.4 million for the first six months of the year – covering 1 April …

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Sponsorship Spotlight – The rise in ‘one-off’ sponsorship deals in football

Football Index - Copyright: dizanna / 123RF Stock Photo

‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until …

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