Basque Country bookmaker Kirolbet has launched the ‘second phase’ of its responsible gambling campaign utilising its regional sports partnerships to raise awareness of ‘gambling risks and compulsive behaviours’. Issuing a market update, Kirolbet leadership has launched new responsibility specific campaign ‘Haz Caso a los Capitanes’ – ‘Pay Attention to your Captain’ across its retail and digital properties. The Basque Country …
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Spanish regional broadcasters terminate betting advertising
Basque country public broadcaster Euskal Irrati Telebista (EITB) has confirmed that it will no longer broadcast gambling-related advertising across its TV, Radio and digital platforms. The board of EITB issued a statement detailing that its actions were a ‘necessary enforcement’ as a regional broadcaster ‘protecting and safeguarding the right of the most vulnerable against the serious problems of addiction that …
Read More »Northern Spain ambitions see Codere revamp Basque Pelota
Spanish sports betting operator Codere Apuestas (Codere) will fund the creation of a new Basque Pelota player league ranking with the help of the sport’s governing body Liga de Empresas de Pelota a Mano (LEPM). The new system named ‘Ranking LEPM Codere’, for the first time will classify the performance of Basque Pelota players competing in the ‘Aspe Pelota’ y ‘Asegarce Pelota’ …
Read More »Beñardo Elorz – Kirolbet – Think Local, Act Local and Go Global
Spanish-licensed bookmaker Kirolbet has made a quick start to 2016, by adding La Liga football club Real Sociedad to its growing list of partners. Starting today in London, they will be exhibiting at ICE stands N1-130 and N1-132. We caught up with Kirolbet Marketing Manager Beñardo Elorz to discuss the new partnership with Real Sociedad, existing deals with other Spanish …
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