SBC News Voice of the Sports Betting Industry
In Russia, hockey is considered to be the national sport and so securing a partnership with the Kontinental Hockey League (KHL) is a “strategically important asset” for Fonbet. Speaking to SBC News, Fonbet reflected on the ways in which the operator’s collaboration with the league transcends the typical sponsorship model, highlighting the importance of fan-engagement and social responsibility for hockey …
Read More »Moving beyond sponsorship: How Fonbet’s KHL deal is “much more than a business decision”
