April 18, 2016
Consumer engagement with football content is changing, as more viewers interact and seek opinion via social media channels. This new consumer take-up has led to advertisers revaluing their brand propositions and output. Ball Street Co-Founder Matt Wilson details to SBC readers the rise of ‘Influence’ based marketing and how new social dynamics are changing advertiser practices and values. _______________________ SBC: …
Read More »February 15, 2016
Having this month announced its full UK launch, daily fantasy sports (DFS) operator DraftKings has confirmed the appointment of digital content specialist Ball Street to drive social media engagement with UK sports consumers. Targeting UK football fans Ball Street will produce DraftKings weekly social content through a series of video campaigns fronted by former Premier League footballer Jimmy Bullard. The …
Read More »December 1, 2015
BetVictor has teamed up with digital content sports network Ball Street to boost its social media profile amongst UK football fans. London based Ball Street is set to produce ‘The Weekender’ football show for BetVictor’s YouTube channel. Utilising multiple social media channels, The Weekender will produce original video content for the operator as the Ball Street platform aims to cultivate …
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