Arena Racing Company (“ARC”) has agreed a significant distribution deal for North American thoroughbred and greyhound racing with TSG Global Wagering Solutions (“GWS”). The deal commences from April 2018, under an exclusive arrangement, which sees ARC take GWS horseracing and greyhound content for distribution for fixed-odds betting in independent betting shops in the UK and across the international market. GWS …
Read More »Tag Archives: at the races
All change in Irish racing
Dismay and despair has greeted news, revealed by The Racing Post, that coverage of Irish racing is set to leave At The Races (ATR) for Racing UK at the start of 2019. Stakeholders throughout the sport have reacted with concern following the revelation, with a huge uncertainty over the profile of the sport one major issue cited. At The Races, …
Read More »Kiron Interactive enters multi year At The Races agreement
Kiron Interactive has announced a new distribution partnership with At The Races (ATR) regarding its virtual racing and football offerings. The UK racing broadcaster has entered the agreement with the virtual games specialist, that will see Kiron’s full portfolio of virtual gaming content be supplied to licensed betting operators in the United Kingdom. Steven Spartinos, Chief Executive Officer of Kiron, …
Read More »At The Races – Innovative ways of utilising data in racing
As the consumption of sports betting in the UK continues to develop, racing has retained its status as a stalwart amongst the nation’s most cherished betting events. Nonetheless, in 2018 the importance of the continued evolution of racing can’t be understated, SBC spoke to the Commercial Manager at broadcaster At The Races, Joe Andrews about why the future remains positive for racing …
Read More »Israel government settles GBI Racing contract termination
Having implemented a federal ban on horseracing wagering, the government of Israel has settled its dispute with UK and Ireland racing content distributor GBI Racing. GBI Racing, the joint venture of broadcasters’ Racing UK and At The Races, will gain a compensation of 23 million Shekels (£4.9 million) for the termination of the contract with Israel Sports Betting Board (ISBB), …
Read More »In-race data a British Racing first at Wolverhampton
This week fixtures at Wolverhampton Racecourses became the first in British Racing to have sectional timing and in-race data shown on screen by At The Races. It means that viewers of At The Races are now able to see, in real time, a wealth of new information on the screen which includes, the speed of the leading horse, the time …
Read More »At The Races greenlights TV spots announcing Ladbrokes Coral as first advertiser
UK dedicated horseracing channel At The Races has announced that it will allow sports betting brands to advertise on its broadcasts service for the first time. The Sky and Arena Racing co-owned channel makes its advertising announcement, having secured a new partnership with FTSE bookmaker Ladbrokes Coral, which will see its flagship brands appear during commercial advertising breaks. The channel …
Read More »At The Races improves its mobile betting app with Simplestream
Horse racing channel At The Races has worked with Simplestream to release a tablet extension and offline viewing capability for its mobile betting app. Built with Simplestream’s Media Manager, the app is designed to facilitate an extended reach for the company, and meet consumer expectation for services to be accessed from any device. Its API-driven multiple-betting system enables users to …
Read More »Bet365 to defend title as SBC Awards shortlists announced
The SBC Awards shortlist is finally ready, and the sports betting industry is one step closer to recognising the very best companies in 2016. Bet365 will defend its ‘Bookmaker of the Year’ prize at the SBC Awards 2016, after being shortlisted alongside Sky Betting and Gaming, Unibet, 10Bet and Pinnacle. The Stoke-based bookmaker is also in the running for the …
Read More »UK Racing shows concern over betting pre-watershed advertising ban
The Guardian newspaper reports that senior figures in UK racing are concerned regarding the potential UK government blanket ban on sports betting advertising pre the UK 9pm watershed. Racing industry stakeholders are said to be particularly anxious with regards to its new £30 million four-year racing broadcast partnership with ITV which begins in January 2017. The success of ITV as …
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