Tag Archives: Ardalan Shekarabi

Swedish gambling has recorded its lowest advertising coverage since 2016, according to new data from the Gambling Inspectorate, Spelinspektionen. The gross advertising spend on traditional media platforms for 2022 saw Swedish gambling operators invest SEK 3.4bn (€280m) into advertising activity. Of distinction, the 2022 ad-spend figure is less than half of the SEK 7.3bn (€620m) recorded in 2018, when Sweden …

Sweden’s Christian Democrat (KD) Party has outlined its intentions to overhaul the rules and standards that govern Sweden’s restaurant casino sector.  KD Minister Roland Utbullt has written an opinion piece on Altinget.se stating that Swedish gambling has a ‘glaring gap in its civic protections’ as restaurant casinos are exempt from duty-of-care rules. Utbullt stated that it was unfathomable that Sweden’s …

The Swedish government has published a new bill for re-regulation of the country’s gambling industry, covering a range of areas including player protection and marketing.  Key caveats of the legislation include prohibition of promotion of illegal gambling and advertising of unlicensed gaming. However, bans on televised marketing of legal betting and gaming products are not included.  Additional marketing requirements include …

The introduction of loss limits and restrictions on bonus offers across all betting verticals would be a preferable option “in case of future crisis”, according to the Swedish Gambling Inspectorate, Spelinspektionen. Publishing its interim report into the impacts of temporary limitations on online betting and gaming during the COVID-19 pandemic, the Inspectorate acknowledged both strengths and weaknesses in the provision …

Finansdepartementet – Sweden’s Ministry of Finance has submitted proposals to increase licence fee renewal duties, alongside a further demand for B2B licence requirements to be adopted as a market obligation.     A memorandum with proposals has been submitted for consultation until 9 May, and, if adopted to enter into force, a new licensing arrangement would be applicable from 1 March 2023. …

The betting and gaming market in Sweden has continued to grow in 2021, in terms of total sales and consumer numbers, according to the Swedish Gambling Inspectorate, Spelinspektionen. Publishing its full year report for 2021, Spelinspektionen reported that total Swedish gambling sales – meaning stakes minus winnings paid out – for the entirety of the country’s gambling market amounted to …

The Swedish government’s plans to re-impose temporary restrictions on online casino in the country on 7 February have been scrapped, prompting relief from the betting sector.  Planned restrictions would last until the end of June, and include all temporary measures introduced last year due to the COVID-19 pandemic, including an SEK 4,000 deposit limit – initially SEK 5,000 before being …

Ardalan Shekarabi, Sweden’s Minister of Social Securities, having drafted a raft of new safer gambling and consumer protection proposals, has seen them endorsed by the Swedish government.  Addressing the media, Shekarabi stated that “the gambling market is where many Swedish consumers are vulnerable and therefore the government is right to take back control”. The minister has proposed “new controls to …

Spelinspektionen, the Swedish Gambling Inspectorate, has issued a warning to the Swedish Bingo Association for failure to comply with social responsibility requirements on its website.  After conducting its assessment, the Inspectorate concluded that logos for self-testing, bet limitation, game suspension and determination of login time were absent from the idrottensbingo.se when customers were logged out. However, the responsible gambling messaging …

Camilla Rosenberg, Director General of Spelinspektionen, Sweden’s Gaming Inspectorate has stated that the regulator holds no objections to the re-imposition of temporary liability measures on online casino games.  Temporary restrictions on online gambling have been reintroduced in Sweden, as both the government and the Swedish Gaming Inspectorate express concerns regarding the spread of the latest COVID-19 Omicron variant .  Required …