Hosting a press conference, Sweden’s Minister for Public Administration Ardalan Shekarabi has confirmed that the government will undertake a review of ‘aggressive marketing practices’ attached to licensed gambling incumbents. The Swedish government has sanctioned the Gaming Market Commission – Spelmarknadsutredningen to carry out the review – assessing whether to implement new tools or restrictions on ‘overly aggressive’ marketing practices. In …
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Sweden moves forward with national gambling reform
As anticipated the Swedish government has published its long-awaited revamped national gambling policy, in which it will open a new licensing window for online gambling/betting operators. Re-regulating the market, Swedish policymakers have placed a significant emphasis on consumer protections, industry responsibility, monitoring of betting enterprises combined with an all-around improvement in standards. The revamped framework, sees the Swedish government split …
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