Gala Bingo has debuted ‘Ice Queen’, the next TV advertising instalment of its nationwide ‘Bingo like a Boss’ campaign. Last year, Entain Plc ordered a refresh of Gala Bingo’s marketing to reconnect the heritage brand with UK bingo audiences. London-based Antidote was appointed as Gala Bingo’s new creative marketing agency, winning the £13 million valued advertising account. The ‘Bingo like …
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