Tag Archives: Antidote London

Gala Bingo continues brand makeover with Ice Queen 

SBC News Gala Bingo continues brand makeover with Ice Queen 

Gala Bingo has debuted ‘Ice Queen’, the next TV advertising instalment of its nationwide ‘Bingo like a Boss’ campaign.     Last year, Entain Plc ordered a refresh of Gala Bingo’s marketing to reconnect the heritage brand with UK bingo audiences.   London-based Antidote was appointed as Gala Bingo’s new creative marketing agency, winning the £13 million valued advertising account. The ‘Bingo like …

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