Tag Archives: Anna-Lena Sörenson

Swedish operators halve advertising volume in 2022 

SBC News Swedish operators halve advertising volume in 2022 

Swedish gambling has recorded its lowest advertising coverage since 2016, according to new data from the Gambling Inspectorate, Spelinspektionen. The gross advertising spend on traditional media platforms for 2022 saw Swedish gambling operators invest SEK 3.4bn (€280m) into advertising activity. Of distinction, the 2022 ad-spend figure is less than half of the SEK 7.3bn (€620m) recorded in 2018, when Sweden …

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Swedish government submits Gambling Act integrity amendments for EC revision 

SBC News Swedish government submits Gambling Act integrity amendments for EC revision 

Finansdepartementet – Sweden’s Ministry of Finance has notified the European Commission (EC) of its proposed changes to the 2018 Gambling Act.  The amendments follow the conclusion of ‘Spelmarknadsutredningen’ an independent inquiry of Sweden’s re-regulated gambling marketplace in 2020, undertaken by  Social Democrat MP Anna-Lena Sörenson.  Swedish authorities and national stakeholders responded to year-1 developments of the gambling market under Gambling …

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Swedish Inspectorate sides with Finance Ministry on gambling advertising

virtual sports - 01.06.2020, Schleswig, the Swedish flag with the yellow Scandinavian cross on a blue background, illuminated by the sun against a blue sky and blowing in the wind. | usage worldwide

The Swedish Gambling Inspectorate, Spelinspektionen, has updated its response to the Swedish government’s consultation for amendments to the 2018 Gambling Act as part of the Gambling Market Inquiry. In its response, the Inspectorate has detailed that it is ‘generally positive’ about the Finance Ministry’s proposal to introduce a special moderation clause with regards to marketing games to consumers.  The proposed …

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Swedish addiction support charity calls for quick loans intervention 

SBC News Swedish addiction support charity calls for quick loans intervention 

Spelberoendegruppen, Sweden’s non-profit organisation providing gambling addiction support services, has urged the government to implement ‘wider safeguards’ to protect national consumers from further gambling risks.  The call was led by Spelberoendegruppen Chairman Omid Rezvani, speaking to public broadcaster Sveriges Television (SVT), in which he relayed the charity’s concerns with regards to ‘the marketing of online slots’ and that addicts could …

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‘Fakta om spel’ site launched to ‘increase awareness’ about Swedish market

SBC News ‘Fakta om spel’ site launched to ‘increase awareness’ about Swedish market

The ‘Fakta om Spel’ (Facts about Gambling) website has been launched by four of Sweden’s largest operators, with the aim of increasing awareness of the country’s gambling market. First announced last month and developed in cooperation with BOS, the Swedish Trade Association for Online Gambling, the new website has the backing of Betsson, Kindred Group, LeoVegas and William Hill. Fakta …

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Sweden split on calls for the ‘moderation of gambling advertising’

SBC News Sweden split on calls for the ‘moderation of gambling advertising’

Sweden’s Ministry of Finance has published a memorandum proposing that gambling advertising should be forced to carry a ‘moderation warning’, mirroring alcohol advertising. The amendment would take effect on 1 July 2022 if successfully implemented, and aims to ‘strengthen consumer protection’ by placing ‘higher demands’ on the production of responsible gambling advertising. Advising the government to amend “the requirement for …

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Swedish regulator accepts proposals but maintains some objections

SBC News Swedish regulator accepts proposals but maintains some objections

The Spelinspektionen, the Swedish Gambling Inspectorate, has accepted some proposals for further regulation of the country’s industry, but maintains objections to others. Notable recommendations made by the Swedish government’s ‘Gambling Market Inquiry’ in December 2020 included a tightening of advertisement regulations, including a call for a prohibition of advertising of casino games between 06:00 and 21:00. Coordinated by Social Democrat …

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BOS calls for Svenska Spel strip down to secure market clarity

Svenska Spel

Branschföreningen för Onlinespel (BOS), Sweden’s online gambling trade association, has reiterated its concerns on competition and fair market standards with regards to Swedish state lottery and gambling monopoly Svenska Spel’s influence on regulatory affairs.  Responding to the Riksdag commissioned ‘Gambling Market Inquiry’ (‘Spelmarknadsutredningen’), BOS outlined that Swedish gambling continues to be undermined by the presence of Svenska Spel, which is …

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BOS supports rejection of Swedish horse racing levy

SBC News BOS supports rejection of Swedish horse racing levy

The Swedish Trade Association for Online Gambling, BOS, has supported the Gambling Market Inquiry’s rejection of a potential horse racing levy. A proposal to introduce a five percent betting levy had been seen by horse racing industry figures in Sweden as a means to distribute funds to the sector. However, the Gambling Market Inquiry rejected the proposal in its entirety, a …

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