September 14, 2023
Genius Sports has revealed a partnership Snap Inc to offer NFL fans augmented reality experiences via the Snapchat platform. The sports technology company will provide fans with highly shared content through the Snapchat Lens feature, utilising its exclusive NFL official league data deal. Matt Ryter, Vice President of Sales, Media & Fan Engagement at Genius Sports, explained: “Snapchat’s Lens technology …
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