Daily flash briefings for Sky Bet’s Super 6, including latest predictions from Jeff Stelling and Paul Merson, are now available through Alexa. Players of the free-to-play online game will also be able to access a host of popular content from Sky Games and the top weekend football show through Amazon Echo and Echo Dot. The service can be enabled via …
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Could Amazon become a game changer of Premier League broadcasting?
From the 2019-2020 season, it appears that Amazon is aiming to become a major new force in the world of Premier League TV rights. A whole host of digital media outlets are looking to test the waters with a bid for Premier League content, however after its purchase of the ATP tennis tournaments, Amazon looks more likely to succeed with …
Read More »Luis Waters – Movable Ink – New Tricks…Why email matters more than ever
Email may well be the oldest digital marketing discipline, however, US technology and engagement firm Movable Ink believes that it remains the most misunderstood channel and can further offer marketeers’ the best campaign ROI. Luis Waters UK account lead for Movable Ink, a specialist in all-things email (data collection, engagement, personalisation, journey) speaks to SBC on why industry stakeholders can …
Read More »Peak Performance…Sky Betting & Gaming migrates Sky Bet Engine to Amazon Web Services
Seeking to gain improved all-around scalability combined with peak operating performance, Sky Betting & Gaming (SB&G) has informed that it has migrated its Sky Bet trading engine onto Amazon Web Services (AWS) cloud computing systems. Having recently built new trading and pricing provisions/components for SkyBet.com, SB&G’s in-house development and engineering teams had trialled Amazon serverless computing modules. By migrating its …
Read More »Amazon moves in on UK sports content securing ATP broadcast deal
The ATP, the governing body of professional men’s tennis and operator of the ‘ATP World Tour’ has confirmed that US tech giant Amazon has secured its UK broadcast rights. Having agreed terms on a reported £10 million per year content deal, Amazon Prime will become the main UK broadcaster of ATP syndicated matches/tournaments, replacing current incumbent Sky Sports. The ATP’s …
Read More »Major Shake-up! Sky changes sports subscriptions & content strategy
Ahead of the start of the 2017/18 English Premier League season (12 August), main broadcaster Sky will move to scrap its individual sports channels, with a view of streamlining its content and viewer paid subscription packages. Seeking to boost its subscriptions, the broadcaster will retire its Sky Sports Channels (1,2.3, 4 & 5) creating new ‘sports-themed’ package options for customers. Sky’s …
Read More »Twitter loses streaming rights to NFL Thursdays
Social media network, Twitter has lost the right to live stream NFL ‘Thursday Night Games’, as the league chooses Amazon as its new content streaming partner. Updating league stakeholders, NFL governance informed that Amazon, the world’ largest digital retailer had won the right to stream 10 NFL Thursday night games for season 2017/18. US business news sources report that the …
Read More »High Drama…Manchester by the Sea challenges La La Land for Oscars glory
This week sees the UK-wide release of ‘Oscar 2017 Best Picture’ favourites ‘La La Land’ and ‘Manchester by the Sea’ (UK release dates – 13 January) as the countdown continues towards the 89th Academy Awards (26 February 2017). With the 2016/17 awards season coming into full focus, all movie insiders are in-agreement that La La Land and Manchester by the …
Read More »Smarkets nominated for Amazon UK Growing Business Award
Online betting exchange Smarkets, has made the prestigious shortlist for the 2016 ‘Amazon Growing Business Awards’, gaining a nomination for the ‘Best UK Business – Small Company (Turnover £11-25 million)’ category. Hosted at East London’s The Brewery on 30 November, The Amazon Growing Business Awards’ recognises the best in UK business, enterprise and entrepreneurialism. This year’s awards have seen over …
Read More »Penn National gets social with Hollywood Classic Slots launch
Nasdaq-listed Penn National Gaming (Penn), becomes the latest US land-based gambling operator to enter the social gaming space by announcing the launch of ‘Hollywood Classic Slots’ a social casino with over 30 slot titles. Its new social product will be operated by new division Penn Interactive Ventures, formed following its August acquisition of Rocket Games for a reported $60 million …
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