Tag Archives: Alfabet SAS

William Hill acquires majority stake in Alfabet Colombia to open LatAm vision

William Hill Plc has secured its first South American sportsbook venture after confirming that it has acquired a ‘majority stake’ in Colombian-licensed operator Alfabet SAS. Closing its 2020 trading, the FTSE250 betting group stated that Colombia will be ‘the ninth regulated betting market in which William Hill will have an active presence’. Operating in Colombia since 2018, Alfabet SAS is …

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