Tag Archives: Alex Frost

The Tote and Britbet to sponsor Racehorse Owners’ Sponsorship Scheme

The Tote and Britbet have been confirmed as the new sponsors of the Racehorse Owners’ Sponsorship Scheme, with the partnership due to take effect on 1 January 2020.  As confirmed by the Racehorse Owners Association (ROA), the sponsorship will see all owners included on the Scheme carrying the new Tote logo on their silks.  Charlie Liverton, Chief Executive of the …

Read More »

Alizeti enters ‘new era for the Tote’ after finalising takeover

The UK Tote Group, the consortium of racing-backed investors formerly known as Alizeti, has revealed that it will begin a ‘new era for the Tote’ after confirming the completion of its acquisition of the UK’s pool betting operator for horse racing, making the group the sole owner.  Outlining its plans for brand development, the Group has placed a particular focus upon the modernisation …

Read More »

Kemp departs Ladbrokes Coral to join Together for the Tote

Together for the Tote has confirmed that Mark Kemp has been appointed as the group’s UK Managing Director, after holding the same position at Ladbrokes Coral. Due to take on the new role later in the year, Kemp has held a number of positions across the gambling sector with executive board experience across marketing, operations and product in both the …

Read More »

Alizeti unveils heavyweight executive team to reshape the Tote

Under the banner ‘Together for the Tote’, investment consortium Alizeti has unveiled the executive management team which will seek to revitalise the Tote’s racing pools betting proposition. Led by racing financier Alex Frost, last May Alizeti secured a 25% stake in the Tote, valued at approximately £150 million with a further option to acquire 100% of the legacy operator in future transactions. …

Read More »

Alizeti comes ‘Together for the Tote’ through £150 million deal

The Alizeti consortium has secured the future of the Tote by striking a deal to purchase an initial 25% share of the pool betting operation, with an option to purchase the remaining 75%. The deal, said to be worth approximately £150 million, has been reached with Fred Done, the founder and CEO of Betfred who acquired the Tote from the …

Read More »