Tag Archives: Alan Alger

Betway Sponsors ESL UK esports Premiership

Betway has signed a deal to sponsor the largest esports tournament in the UK, the ESL UK Premiership. The partnership marks the first foray into sponsorship within esports for the online bookmaker, who recently launched a dedicated esports betting portal – https://sports.betway.com/ee. The final of the Counter-Strike: Global Offensive tournament begins on 24 October, with some of the UK’s best …

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Betway signs Richard Johnson as Brand Ambassador for 2015/16 National Hunt season.

Betway has added champion jockey Richard Johnson to its list of distinguished brand ambassadors. Johnson a runner-up to AP McCoy an astonishing 16 times in the British Jump Jockeys’ Championship , has signed a deal to become lead spokesperson for Betway for the upcoming 2015/16 National Hunt season. The 38-year-old jockey has ridden nearly 2,900 winners in his career and is currently …

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BOF Blog  – Perfect Match – Betting PR & brand management of Football partnerships

Betting partnership have flooded the game football, with many questioning whether brand and PR exposure can be effectively gained from partnerships and sponsorships. A seasoned PR panel tells the BOF audience that betting partnership are still a valuable exercise for operator brand communications, marketing and branding… Session Panel SBC Notes Aideen Shortt  opens the session by telling the audience that …

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Rotterdam to host Betway Premier League Night in 2016

The Betway Premier League will break new ground in 2016 with the tournament’s first visit to the Netherlands, with the Ahoy Arena in Rotterdam set to join the UK & Ireland’s biggest venues in hosting the sport’s widest-reaching event. The £700,000 Betway Premier League, televised live on Sky Sports, sees an initial ten-player field competing across four months at 16 …

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Betway continues Talksport Bingham & Quinn partnership

Betway has confirmed its renewal its sponsorship of the Weekend Sports Breakfast show on talkSPORT. The deal sees Betway remain the official betting partner of the iconic programme hosted by Georgie Bingham and Micky Quinn until July 2016. On air Saturday and Sunday mornings from 7am to 11am, the show will feature Betway’s Alan Alger discussing the latest odds and will include a number of giveaways …

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Cricket expert Simon Hughes partners with Betway for this summer’s Ashes

Award-winning journalist and broadcaster and former cricketer Simon Hughes, aka The Analyst, will be providing a detailed blog for online sportsbook Betway on this summer’s Ashes. Hughes, who works for Channel 5, the BBC and The Times, will delve deep under the surface, providing exclusive, expert analysis on all aspects of the series. He will write a blog ahead of each …

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Sky Sports’ Sarah Stirk tees off with Betway

 Broadcaster Sarah Stirk has signed up with leading online sportsbook Betway as a golf ambassador for the rest of 2015. Stirk has years of experience covering golf for major organisations like Setanta, the BBC and currently Sky Sports. She will provide Betway with exclusive written and video content around the sport’s four majors. With access to the game’s top players, …

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Betway debuts Cheltenham Festival money-back offer

Champion Chase sponsors Betway are marking their first foray into major horse racing sponsorship by offering punters their money back if 10/3 second favourite Sire De Grugy wins next Wednesday’s showpiece at the Cheltenham Festival. The bookmaker will refund all losing stakes on win and each-way bets up to a maximum of £50 as a free bet should the defending champion triumph. …

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Betway scoops major UK racing sponsorships

Betway today announces a series of major UK racing partnerships as the online sportsbook and gaming company continues its investment in the sport. Starting with the traditional Flat season curtain-raiser, the Lincoln Handicap at Doncaster on 28th March, Betway is also lending its name to the Chester Cup at the course’s popular Boodles Meeting (6th-8th May). The firm is then sponsoring two …

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Alger joins Betway team as media relations lead

Betway have appointed Alan Alger as Sporting Events & Media Relations Manager. Alger has extensive experience in the betting world having started off as a trader with City Index and SpreadEx before becoming PR Manager at Sportingbet in October 2002. He moved onto Blue Square in June 2007 where he was PR Manager for six years. ​Most recently Alger headed up …

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