Tag Archives: Advertising Standard Authority (ASA)

Paddy Power Christmas radio ad complaint upheld by ASA

SBC News Paddy Power Christmas radio ad complaint upheld by ASA

A consumer complaint regarding a football-themed Paddy Power advert broadcast on the radio at Christmas last year has been upheld by the Advertising Standards Authority (ASA).  The complainant argued that the advertisement could be viewed as misleading due to the terms and conditions at the end of the broadcast being too quiet and spokent too quickly in comparison to the …

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ASA upholds marketing complaint against 888

SBC News ASA upholds marketing complaint against 888

The Advertising Standards Authority (ASA) has ruled against 888 UK Ltd with regards to a complaint made against the gambling group’s 777.com subsidiary. The advertisement in question included a countdown clock showing three minutes, featured underneath text reading “77 Free Spins (*T&C’s apply) ENABLED FOR ANOTHER”, which the complainant believed was misleading due to the free spins not ending when …

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Wag.io rebrands as Mitigatr to implement ‘outside of the box’ approach

SBC News Wag.io rebrands as Mitigatr to implement ‘outside of the box’ approach

Gaming compliance software provider Wag.io has announced its rebranding with new identity Mitigatr, marking a transition into a fully managed affiliate compliance solution. The new brand identity reflects Mitigatr’s change from being a technology provider to offering tech-enabled solutions and end-to-end services for its igaming operator clients. Mitigatr’s team stated that the motivation for the ‘significant rebranding’ arose due to …

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Marathonbet cleared by ASA following UKGC consultation

SBC News Marathonbet cleared by ASA following UKGC consultation

A complaint against Marathonbet regarding two separate Facebook features has not been upheld by the Advertising Standards Authority (ASA), after consulting with the sports betting operator and the UK Gambling Commission (UKGC). The operator posted a Facebook update on 12 August 2020 stating ‘we’re offering 0% margin on the Champions League’, whilst providing a link, with a featured image depicting …

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Ladbrokes penalised by ASA for socially irresponsible advertising

SBC News Ladbrokes penalised by ASA for socially irresponsible advertising

Ladbrokes has been sanctioned by the Advertising Standards Authority (ASA) after a complaint regarding an on-demand video advertisement. Released on 25 October 2020, the video, set in a café, depicted various customers using the Ladbrokes app on their phones. Footage of a horse race is then shown, while a voice over states ‘come starter’s orders, I’m a bag of nerves,’ …

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David Clifton, Licensing Expert: Gambling advertising moves to its next chapter

SBC News David Clifton, Licensing Expert: Gambling advertising moves to its next chapter

Not that long ago, gambling advertising was far from the highly controversial subject it has become in more recent times. Re-reading findings from 2014 research into “public perceptions of gambling advertising in the UK”, commissioned by the Advertising Standards Authority, makes me realise just how much both public sentiment and the regulatory mood have changed since then. Six years ago, …

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Profit Accumulator Instagram posts fall foul of ASA

SBC News Profit Accumulator Instagram posts fall foul of ASA

Matched betting service Profit Accumulator has fallen foul of the Advertising Standards Authority (ASA) after two of its Instagram posts were deemed ‘irresponsible’ by the watchdog. The two posts, shown on 22 March 2019 and 11 April 2019 respectively, came under review after a complainant believed ‘the ads suggested that matched betting could be a way to achieve financial security’. …

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ASA’s new guidelines set to protect problem gamblers

SBC News ASA's new guidelines set to protect problem gamblers

UK advertising regulators CAP and BCAP are ready to roll out new standards, set to come into force on 1 April, which will change the ways in which gambling operators can promote their products. The new advertising standards will prevent the display of online adverts for gambling products and services that uses data on consumer online interests and browsing behaviour …

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ASA bans Sky Bet ad after deeming it irresponsible

SBC News ASA bans Sky Bet ad after deeming it irresponsible

A Sky Bet advert broadcast on 30 August 2018 has been banned by the Advertising Standards Agency after being deemed socially irresponsible. The advert, fronted by Sky Sports presenter Jeff Stelling, promoted the operator’s “request a bet” service to customers which would allow punters to place a combination of bets throughout a football match. In the advert, Stelling says: “Forget …

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