Tag Archives: Advertising Standard Authority (ASA)

ASA bans Sky Bet ad after deeming it irresponsible

A Sky Bet advert broadcast on 30 August 2018 has been banned by the Advertising Standards Agency after being deemed socially irresponsible. The advert, fronted by Sky Sports presenter Jeff Stelling, promoted the operator’s “request a bet” service to customers which would allow punters to place a combination of bets throughout a football match. In the advert, Stelling says: “Forget …

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ASA clears Betfair advertisement of being irresponsible

The Advertising Standards Authority (ASA) has cleared a TV ad for Betfair after concerns were raised over whether the decision to focus upon the excitement of a betting experience could be deemed irresponsible. The ad in question, broadcast on 11 November 2018, showed a young man checking his mobile phone while walking down the pavement and going through what appeared …

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‘Irresponsible’ OddsMonkey ad banned by ASA

The Advertising Standards Authority (ASA) has came down on an advert from sports betting affiliate OddsMonkey, concluding that it was “irresponsible and therefore breached the Code”. The ad in question, posted on the homepage of www.oddsmonkey.com in November of last year, stated: “Make Money Online with OddsMonkey. OddsMonkey makes it simple for you to earn a tax-free second income”. Further …

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Operators ‘must use all tools available’ to prevent ads appealing to kids

New guidelines published by the Advertising Standards Authority (ASA) have urged gambling operators to use “all the tools available to them on a social network platform” to prevent their ads from targeting children. Published with the aim of protecting children from online gambling, the 17-page report insisted that this includes both ad targeting facilities provided directly by the platform, and …

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Children’s exposure to betting ads lowest for 10 years

Children saw nearly 40% fewer gambling ads in 2017 than they did in 2013 according to the latest report from the Advertising Standards Authority (ASA). The report found that children on average see 2.8 adverts for gambling products a week. The report also found that the levels of children’s exposure to sports-related gambling ads in 2017 were on average of …

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UKGC outlines tougher sanctions for betting operators

Coming into force on 31 October 2018, the UK Gambling Commission (UKGC) has outlined that strengthened sanctions against gambling companies that break advertising rules or breach consumer law. The new regulations come after the UKGC went through an open consultation period and are the latest step as the industry trade body looks to implement its vision for the market, with …

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Latest partnership sees LeoVegas strengthen commitment to compliance

LeoVegas

LeoVegas has affirmed its commitment to compliance, choosing the Wag.io software to ensure it abides by the laws set out by the Advertising Standards Authority and the UK Gambling Commission. The new partnership comes as pressure from the ‘Campaign for Fairer Gambling’ continues to mount, with iGaming companies constantly looking for ways to ensure they meet all compliance requirements and …

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Ian Sims – Rightlander: Playing by the rules

Ian Sims, founder of affiliate landing page tracker, Rightlander, discusses how operators and affiliates can ensure compliance during the World Cup The World Cup is set to be the betting event of the year. Operators will be keen to leverage the opportunity to increase new player sign-ups, boost wagers and, ultimately, drive a significant uptick in bottom line. Affiliates will …

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ASA upholds complaint against ambiguous William Hill advert

Copyright: baz777 / 123RF Stock Photo

William Hill has been told “to make significant conditions to offers in their ads clear, and to ensure that they do not contradict the claims they qualified” by the Advertising Standard Authority (ASA). Reacting to a complaint made regarding a television advertisement in September of last year, a complainant challenged whether certain conditions of a promotion relating to horse racing …

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