XLXLMedia (XLM) has been criticised by the Advertising Standards Authority (ASA) for breaching the CAP Code but also failing to respond to its queries. The London-based betting affiliate group and media publisher’s freebetsdotcom brand uploaded an Instagram post featuring Chelsea footballer Mason Mount, which was seen between 11-12 July 2023. This was the subject of two complaints, which have subsequently …
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ASA rigidly upholds CAP sports marketing standards against BetVictor
BetVictor has been ordered to remove a Facebook advert by the Advertising Standards Authority (ASA) for breaching Committee on Advertising Practice (CAP) guidelines. The post in question featured an image of two FC Barcelona players, Jordi Alba and Sergio Busquets, with a caption stating ‘“Who is the most underrated player at the club you support?’, featuring the BetVictor logo. As …
Read More »Paddy Power Christmas radio ad complaint upheld by ASA
A consumer complaint regarding a football-themed Paddy Power advert broadcast on the radio at Christmas last year has been upheld by the Advertising Standards Authority (ASA). The complainant argued that the advertisement could be viewed as misleading due to the terms and conditions at the end of the broadcast being too quiet and spokent too quickly in comparison to the …
Read More »ASA upholds marketing complaint against 888
The Advertising Standards Authority (ASA) has ruled against 888 UK Ltd with regards to a complaint made against the gambling group’s 777.com subsidiary. The advertisement in question included a countdown clock showing three minutes, featured underneath text reading “77 Free Spins (*T&C’s apply) ENABLED FOR ANOTHER”, which the complainant believed was misleading due to the free spins not ending when …
Read More »Wag.io rebrands as Mitigatr to implement ‘outside of the box’ approach
Gaming compliance software provider Wag.io has announced its rebranding with new identity Mitigatr, marking a transition into a fully managed affiliate compliance solution. The new brand identity reflects Mitigatr’s change from being a technology provider to offering tech-enabled solutions and end-to-end services for its igaming operator clients. Mitigatr’s team stated that the motivation for the ‘significant rebranding’ arose due to …
Read More »ASA clears Ladbrokes for ‘Goonies’ themed slot ad
The Advertising Standards Authority (ASA) has decided not to uphold a complaint against Ladbrokes relating to a new slot game themed around the 1980s film The Goonies. In a paid-for Facebook post for Ladbrokes, seen on 31 March, the slot in question was advertised with the statement ‘Play The Goonies Jpk at Ladbrokes. Get 30+ Free Spins on top of …
Read More »Marathonbet cleared by ASA following UKGC consultation
A complaint against Marathonbet regarding two separate Facebook features has not been upheld by the Advertising Standards Authority (ASA), after consulting with the sports betting operator and the UK Gambling Commission (UKGC). The operator posted a Facebook update on 12 August 2020 stating ‘we’re offering 0% margin on the Champions League’, whilst providing a link, with a featured image depicting …
Read More »Ladbrokes penalised by ASA for socially irresponsible advertising
Ladbrokes has been sanctioned by the Advertising Standards Authority (ASA) after a complaint regarding an on-demand video advertisement. Released on 25 October 2020, the video, set in a café, depicted various customers using the Ladbrokes app on their phones. Footage of a horse race is then shown, while a voice over states ‘come starter’s orders, I’m a bag of nerves,’ …
Read More »David Clifton, Licensing Expert: Gambling advertising moves to its next chapter
Not that long ago, gambling advertising was far from the highly controversial subject it has become in more recent times. Re-reading findings from 2014 research into “public perceptions of gambling advertising in the UK”, commissioned by the Advertising Standards Authority, makes me realise just how much both public sentiment and the regulatory mood have changed since then. Six years ago, …
Read More »Profit Accumulator Instagram posts fall foul of ASA
Matched betting service Profit Accumulator has fallen foul of the Advertising Standards Authority (ASA) after two of its Instagram posts were deemed ‘irresponsible’ by the watchdog. The two posts, shown on 22 March 2019 and 11 April 2019 respectively, came under review after a complainant believed ‘the ads suggested that matched betting could be a way to achieve financial security’. …
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