Tag Archives: Advertising Standard Authority (ASA)

A mobile game advertisement by Electronic Arts has been flagged down by the Advertising Standards Authority (ASA) for the lack of clear loot box messaging.  The game in question, Golf Clash, was promoted on various social media channels back in March. Despite featuring a piece of text saying “Includes optional in-game purchases (includes random items)”, the ad was reported by …

The UK’s Advertising Standard Authority (ASA) has issued a warning over a social media gambling ad featuring a person under 25 years of age.  According to a statement, ASA launched an investigation into amateur female boxer Astrid Wett’s Twitter account after a complaint was made over her promotion of Festival Free Bets – a company collating betting offers.  The complaint …

XLXLMedia (XLM) has been criticised by the Advertising Standards Authority (ASA) for breaching the CAP Code but also failing to respond to its queries. The London-based betting affiliate group and media publisher’s freebetsdotcom brand uploaded an Instagram post featuring Chelsea footballer Mason Mount, which was seen between 11-12 July 2023. This was the subject of two complaints, which have subsequently …

BetVictor has been ordered to remove a Facebook advert by the Advertising Standards Authority (ASA) for breaching Committee on Advertising Practice (CAP) guidelines. The post in question featured an image of two FC Barcelona players, Jordi Alba and Sergio Busquets, with a caption stating ‘“Who is the most underrated player at the club you support?’, featuring the BetVictor logo.  As …

A consumer complaint regarding a football-themed Paddy Power advert broadcast on the radio at Christmas last year has been upheld by the Advertising Standards Authority (ASA).  The complainant argued that the advertisement could be viewed as misleading due to the terms and conditions at the end of the broadcast being too quiet and spokent too quickly in comparison to the …

The Advertising Standards Authority (ASA) has ruled against 888 UK Ltd with regards to a complaint made against the gambling group’s 777.com subsidiary. The advertisement in question included a countdown clock showing three minutes, featured underneath text reading “77 Free Spins (*T&C’s apply) ENABLED FOR ANOTHER”, which the complainant believed was misleading due to the free spins not ending when …

Gaming compliance software provider Wag.io has announced its rebranding with new identity Mitigatr, marking a transition into a fully managed affiliate compliance solution. The new brand identity reflects Mitigatr’s change from being a technology provider to offering tech-enabled solutions and end-to-end services for its igaming operator clients. Mitigatr’s team stated that the motivation for the ‘significant rebranding’ arose due to …

The Advertising Standards Authority (ASA) has decided not to uphold a complaint against Ladbrokes relating to a new slot game themed around the 1980s film The Goonies. In a paid-for Facebook post for Ladbrokes, seen on 31 March, the slot in question was advertised with the statement ‘Play The Goonies Jpk at Ladbrokes. Get 30+ Free Spins on top of …

A complaint against Marathonbet regarding two separate Facebook features has not been upheld by the Advertising Standards Authority (ASA), after consulting with the sports betting operator and the UK Gambling Commission (UKGC). The operator posted a Facebook update on 12 August 2020 stating ‘we’re offering 0% margin on the Champions League’, whilst providing a link, with a featured image depicting …

Ladbrokes has been sanctioned by the Advertising Standards Authority (ASA) after a complaint regarding an on-demand video advertisement. Released on 25 October 2020, the video, set in a café, depicted various customers using the Ladbrokes app on their phones. Footage of a horse race is then shown, while a voice over states ‘come starter’s orders, I’m a bag of nerves,’ …